We all know how resource-heavy pitching can be. Just looking at an agency’s staff costs for a simple pitch typically costs tens of thousands of euros/dollars with more complicated and drawn-out pitches costing hundreds of thousands of euros/dollars. That’s without considering any external costs associated with pitching.
We believe there are two key ways you can improve your return on new business:
1) Better qualification. Using a robust ‘to pitch or not to pitch’ scorecard, that is meaningfully debated by the senior leadership team, will help you focus on fewer bigger pitches allowing you to pitch less, yet actually win more. If you would like to know more about this please click on the button below.
2). Better rehearsal. In preparing for the must-win presentation, we tend to focus on persuasion that assumes a rational response from our audience. We forget that emotion is what leads to action. Only RIGOUROUS rehearsal will enable you to capture and project the emotions to win over your audience. If you would like to know more about our Pitch Doctoring service, please click on the button below.
Finally, we are trying to understand how agencies approach rehearsal around the world. Get in touch with us and tell us how you improve your sales pitches during these uncertain times!
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