As a global company, it’s important to have a deep understanding of the cultures of your customers and employees. But with the vast and diverse range of cultures around the world, it can be challenging to know where to start. That’s where a cultural insights video comes in.
Our team was approached by a global company looking to enhance their cultural awareness and improve communication and collaboration among their diverse workforce. Here’s how we approached the challenge:
Step 1: Identify cultural insights goals
The first step in creating a cultural insights video is to identify the goals and objectives you want to achieve. For our client, their goal was to improve communication and collaboration among their diverse workforce by enhancing cultural awareness.
We also worked with the client to identify their target audience, including key demographics and cultural groups within the company. This helped us tailor the video to their needs and ensure that it would be relevant and applicable to their roles.
Step 2: Conduct cultural insights research
To gain a deep understanding of the cultures represented within the company, we conducted extensive cultural research. This included gathering input from employees, analyzing cultural trends and customs, and consulting with experts in intercultural communication.
Based on this research, we identified common themes and values among the different cultural groups, as well as potential challenges and areas for improvement in communication and collaboration.
Step 3: Develop a cultural video concept and script
With our goals and target audience in mind, we developed a concept for the cultural insights video that would showcase the diverse cultures within the company and provide practical tips for improving communication and collaboration. We also wrote a script that included interviews with employees and experts, as well as cultural insights and best practices.
Step 4: Produce the cultural insights video
To bring the video concept to life, we worked with a team of videographers and editors to produce the cultural insights video. This included filming interviews with employees and experts, as well as incorporating visual elements and music to enhance the overall message and impact of the video.
Step 5: Distribute the cultural insights video
To ensure that the cultural insights video reached the widest possible audience within the company, we worked with the client to develop a distribution plan that included sharing the video on the company’s internal communication channels and hosting a viewing event for employees.
Step 6: Cultural Insights Reporting
To track the impact of the cultural insights video, we gathered feedback from employees and analyzed metrics such as view count and engagement. We also conducted follow-up surveys to assess the video’s effectiveness in enhancing cultural awareness and improving communication and collaboration.
Based on our analysis, the cultural insights video was a success. Employees reported an increase in cultural awareness and understanding of their colleagues’ cultures, and the video received high view counts and engagement.
Request an introduction meeting
We truly care about your success.
Our passion is the promise that we will put more effort into your brand revolution because we aim to exceed expectation. We make the effort to understand both your company and your industry.
We create win-win partnerships in trust.
We openly share our knowledge, expertise, market insights & strategy with our clients and give full access, control & ownership of platforms & deliverables to remove dependencies.
We are digital pioneers & data-driven.
We love creating and spreading beautiful stories driven by metrics & data. Therefore, all tactics will be based on in-depth analysis and research and will improve continuously.
We are globally experienced with local insights.
We offer 25 years of international outreach & market specialization experience to support our clients on a global scale with local & regional insights.
We are a full-service digital marketing agency offering industry specialized services
Contact us and let’s connect!
Ready to grow your business together with us? Let’s connect!
Contact & Availability
Monday to Friday: 9:00 AM to 7:00 PM GMT+1
Saturday: 9:00 AM to 5:00 PM
Sunday: 9:00 AM to 5:00 PM
Our expertise makes the difference
We’re an international marketing & communications agency
New York (NYC) / Chicago / San Francisco / Florida (Miami + Orlando) / San Diego
Belgium (Brussel / Ghent) – United Kingdom (UK) (London) – France (Paris)
Vancouver – Toronto
Dubai – U.A.E. /India (Mumbai)
Metro Manila – Makati – Cavite
Find our specialists in Copenhagen, Texas, Singapore, Dubai, Manchester, Cleveland, France, The Netherlands, India, Mumbai, Dallas, Indiana, Houston, Utah.
Join dynamic companies & brands who trust our expertise
We have the right digital marketing software & solutions certifications
CRM Software & Cloud Computing Solutions
Team Collaboration & Documentation Software Tools
Open Source Marketing Automation Application
Oracle Marketing Automation Solution
Our ESG Commitment
For our company, both a leading ESG Communications & Digital Marketing agency and double minority-owned company, being socially responsible means being a part of meaningful change. We aim to lead the way in Environmental, Social and Governance (ESG) efforts for our clients through CSR & DEI marketing & communications, we celebrate diversity in our team and partner with ambitious and innovative brands with a strong focus on Sustainability, Diversity, Equity and Inclusion. Learn more about Our Commitment & Impact here.
Our industry experience & marketing insights make the difference
With any industry, understanding how to most effectively approach the market is crucial to growing a business. If you’re looking for help from a digital marketing agency it pays to choose one that already understands your industry and your customers. Take a flying start with Stramasa as your B2B digital agency partner thanks to our industry insights, local & global learnings and understanding of your ideal brand positioning for your target audience in your sector. We’re always eager to deepen our expertise & learn about new industries so let’s connect!
We let the results of our projects speak for themselves
Get a taste of our visual, video & web design skills
New York (NYC) – USA
Vancouver – Canada
Brussels – Belgium
Melbourne – Australia
Manila – Philippines
Dubai – U.A.E.