Cultural Insights Content Marketing

Enhancing Cultural Awareness with a Video: A Case Study on Cultural Insights

Discover how we helped one of their clients in this customer success case: Cultural Insights Content Marketing

Cultural Video Content Telecom Industry

As a global company, it’s important to have a deep understanding of the cultures of your customers and employees. But with the vast and diverse range of cultures around the world, it can be challenging to know where to start. That’s where a cultural insights video comes in.

Our team was approached by a global company looking to enhance their cultural awareness and improve communication and collaboration among their diverse workforce. Here’s how we approached the challenge:

Step 1: Identify cultural insights goals

The first step in creating a cultural insights video is to identify the goals and objectives you want to achieve. For our client, their goal was to improve communication and collaboration among their diverse workforce by enhancing cultural awareness.

We also worked with the client to identify their target audience, including key demographics and cultural groups within the company. This helped us tailor the video to their needs and ensure that it would be relevant and applicable to their roles.

Step 2: Conduct cultural insights research

To gain a deep understanding of the cultures represented within the company, we conducted extensive cultural research. This included gathering input from employees, analyzing cultural trends and customs, and consulting with experts in intercultural communication.

Based on this research, we identified common themes and values among the different cultural groups, as well as potential challenges and areas for improvement in communication and collaboration.

Step 3: Develop a cultural video concept and script

With our goals and target audience in mind, we developed a concept for the cultural insights video that would showcase the diverse cultures within the company and provide practical tips for improving communication and collaboration. We also wrote a script that included interviews with employees and experts, as well as cultural insights and best practices.

Step 4: Produce the cultural insights video

To bring the video concept to life, we worked with a team of videographers and editors to produce the cultural insights video. This included filming interviews with employees and experts, as well as incorporating visual elements and music to enhance the overall message and impact of the video.

Step 5: Distribute the cultural insights video

To ensure that the cultural insights video reached the widest possible audience within the company, we worked with the client to develop a distribution plan that included sharing the video on the company’s internal communication channels and hosting a viewing event for employees.

Step 6: Cultural Insights Reporting

To track the impact of the cultural insights video, we gathered feedback from employees and analyzed metrics such as view count and engagement. We also conducted follow-up surveys to assess the video’s effectiveness in enhancing cultural awareness and improving communication and collaboration.

Based on our analysis, the cultural insights video was a success. Employees reported an increase in cultural awareness and understanding of their colleagues’ cultures, and the video received high view counts and engagement.

Request an introduction meeting

  • We are a 6-in-1 full-service digital transformation agency: Strategic Consulting, Digital Marketing, Sales Enablement, Lead-Generation, PR & Communications, Web Development.
  • We truly take the time & make the effort to understand your brand, your business & industry to reach into the heart of your target audience.
  • We are digital pioneers focused on pro-actively supporting you with next-gen marketing, sales & communication services & consulting.
  • We offer packages & services for every business size, for startups, small businesses to enterprise consulting & advisory.
  • We combine local insights with global expertise to offer scalable in-depth specialization & brand growth.

We truly care about your success.

Our passion is the promise that we will put more effort into your brand revolution because we aim to exceed expectation. We make the effort to understand both your company and your industry.

We create win-win partnerships in trust.

We openly share our knowledge, expertise, market insights & strategy with our clients and give full access, control & ownership of platforms & deliverables to remove dependencies.

We are digital pioneers & data-driven.

We love creating and spreading beautiful stories driven by metrics & data. Therefore, all tactics will be based on in-depth analysis and research and will improve continuously.

We are globally experienced with local insights.

We offer 25 years of international outreach & market specialization experience to support our clients on a global scale with local & regional insights.

We are a full-service digital marketing agency offering industry specialized services

Contact us and let’s connect!

Ready to grow your business together with us? Let’s connect!

Contact & Availability


Monday to Friday: 9:00 AM to 7:00 PM GMT+1
Saturday: 9:00 AM to 5:00 PM
Sunday: 9:00 AM to 5:00 PM

Let’s Connect

Our expertise makes the difference


We’re an international marketing & communications agency

United States

New York (NYC) / Chicago / San Francisco / Florida (Miami + Orlando) / San Diego

Stramasa agency NYC Chicago San Francisco Florida Diego Dc


Belgium (Brussel / Ghent) – United Kingdom (UK) (London) – France (Paris)

agency london belgium france Stramasa marketing digital



Melbourne Sidney Marketing Agency


Vancouver – Toronto

Stramasa vancouver marketing agency canada

Middle East

Dubai – U.A.E. /India (Mumbai)

dubai india agency marketing digital


Metro Manila – Makati – Cavite

Stramasa manila philippines marketing agency
stramasa marketing experts consultants

“Stramasa is a global integrated B2B marketing agency with a local approach. We are an award-winning full-service marketing agency that always offer the quality & personalized approach of a creative boutique marketing agency. We go beyond the normal services & approach of an online marketing agency (also referred to as internet marketing agency) and strive to implement Omnichannel Marketing Services as a Performance Marketing Agency, focused on results. We strive to become your long-term partner and a top key success factor for your growth. We offer the best scalable solutions for startups (such as full stack marketing), SME & industry leaders .”

Find our specialists in Copenhagen, Texas, Singapore, Dubai, Manchester, Cleveland, France, The Netherlands, India, Mumbai, Dallas, Indiana, Houston, Utah.

Join dynamic companies & brands who trust our expertise

Hotel Marketing Agency Services
msd Stramasa brand agency
Manufacturing Industry Marketing
SaaS Tech Marketing Agency

We have the right digital marketing software & solutions certifications


Inbound Marketing, Sales, and Service Software


Blog Tool, Publishing Platform, and CMS


Ecommerce Webshop Plugin for WordPress


Analytics 360, Tag, DSP, Manager, DV360 & Campaigns


CRM Software & Cloud Computing Solutions


Popular Ecommerce Platform


Social Media Management Software Platform


Graphic Visual Design Software


Best-in-Class Marketing Automation Software


SEO, PPC, SMM, Keyword Research, Competitive Research….

SharePoint 365

Team Collaboration & Documentation Software Tools


Open Source Marketing Automation Application

Sprout Social

Social Media Management Solution


Oracle Marketing Automation Solution


Website Heatmaps Behavior Analytics

Our industry experience & marketing insights make the difference

With any industry, understanding how to most effectively approach the market is crucial to growing a business. If you’re looking for help from a digital marketing agency it pays to choose one that already understands your industry and your customers. Take a flying start with Stramasa as your B2B digital agency partner thanks to our industry insights, local & global learnings and understanding of your ideal brand positioning for your target audience in your sector. We’re always eager to deepen our expertise & learn about new industries so let’s connect!

Our international offices & local teams
NA – United States (USA) – New York (NYC), Miami, Orlando, Florida, Denver, San Diego, Chicago, Houston, Austin, Texas, Boston, Los Angeles, Washington, Seattle, Philadelphia, Portland, Ohio, Minneapolis, New Jersey, Cleveland, Columbus, Richmond, Indianapolis, Phoenix, Arizona | Canada – Toronto, Vancouver, Montreal, Calgary, Edmonton, Ottawa EMEA – Europe – Brussels – Belgium, London, Manchester, Dublin, Brisbane, Bristol, Newcastle – UK | Glasgow, Scotland | Ireland | Dubai – U.A.E. |Turkey | Berlin, Hamburg Germany | Amsterdam, The Netherlands, Barcelona Spain, Rome, Italy | Beijing, Chennai, China APAC & ASEAN – Manila – Makati – Philippines | Osaka, Tokyo, Kyoto – Japan | India – Mumbai, Delhi, Bangalore | Singapore | Bali, Jakarta, Indonesia | Kuwait | Pakistan | Jeddah, Saudi Arabia | Hong Kong | Thailand | Australia – Melbourne, Sydney LATAM – Brazil

Welcome to our website! Please note: there may be attempts by cybercriminals to impersonate our international agency. Please note that we never initiate unsolicited messages or offer part-time cryptocurrency work. If you receive any suspicious communication, please report it to support the relevant authorities. Thank you. - Stramasa