As a digital marketer, attending industry events like DigiMarCon Convention is a great way to learn about the latest trends and technologies, network with other professionals, and showcase your expertise. One way to stand out at these events is by speaking on a panel or giving a presentation. This is not only a chance to share your knowledge, but also an opportunity to build your personal brand and attract new clients or business partners.
In this case study, I’ll share how I used public speaking to boost my personal brand at DigiMarCon Convention.
Step 1: Identify the digital marketing topic
The first step in preparing for a public speaking opportunity is to choose a topic that you’re passionate about and that you have expertise in. For me, that was growth marketing.
Growth marketing is a data-driven approach to marketing that focuses on acquiring and retaining customers through continuous testing and optimization. It’s a fast-paced and constantly evolving field, which made it an ideal topic for a presentation at DigiMarCon Convention.
Step 2: Research and prepare your marketing speech
Once I had identified my topic, I began researching and preparing my presentation. This involved:
- Reading up on the latest trends and best practices in growth marketing.
- Identifying specific case studies and examples to illustrate my points.
- Creating an outline and slide deck to organize my thoughts and make my presentation visually appealing.
I also practiced my presentation several times to ensure that I was comfortable speaking in front of an audience and could deliver the material in a clear and concise manner.
Step 3: Deliver the Digital Marketing presentation
On the day of the conference, I was scheduled to speak on a panel of experts discussing the role of growth marketing in the digital landscape. I was nervous, but well-prepared.
During the panel, I shared my insights on the importance of data-driven decision making, the value of A/B testing, and the role of customer feedback in growth marketing. I received positive feedback from the audience and was able to engage in a lively Q&A session afterwards.
Step 4: Follow up with Marketing Convention Guests
After my presentation, I made sure to follow up with the attendees who had expressed interest in my work. This included sending them my slide deck and offering to connect on LinkedIn or discuss potential collaboration opportunities.
I also made sure to share my presentation on my social media channels and website, to reach a wider audience and showcase my expertise in growth marketing.
By speaking on a panel at DigiMarCon Convention, I was able to showcase my expertise in growth marketing and build my personal brand. By researching and preparing well, delivering a strong presentation, and following up with attendees, I was able to make meaningful connections and potentially open doors for new business opportunities.
Public speaking can be intimidating, but it’s a valuable skill for any digital marketer to have. By stepping out of your comfort zone and sharing your knowledge, you can not only benefit your audience, but also boost your personal brand and drive growth for your business.
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