As a fintech company, your success depends on your ability to attract and retain customers. But with so many competitors in the market, it can be challenging to stand out and differentiate yourself. That’s where a go-to-market (GTM) marketing strategy comes in.
A GTM marketing strategy is a plan for how you will reach and engage with your target audience, and convert them into customers. It includes identifying your target market, developing a value proposition, and creating a plan for marketing and sales efforts.
In this case study, we’ll look at how a fintech company used customer insights to develop a successful GTM marketing strategy and drive growth.
Step 1: Identify Fintech Marketing goals
The first step in developing a GTM marketing strategy is to identify your target market. This involves understanding who your ideal customers are, what their needs and pain points are, and how your product or service addresses those needs.
For this fintech company, their target market was small business owners looking for an easy and affordable way to process payments and manage their finances. Through market research and customer interviews, they were able to identify key characteristics of their target audience, such as their demographics, behaviors, and pain points.
Step 2: Develop the Fintech Marketing value proposition
With a clear understanding of their target market, the fintech company was able to develop a value proposition that spoke directly to the needs and pain points of their customers. They positioned their product as a simple and affordable solution for small business owners, with features like mobile payments, invoicing, and expense tracking.
Step 3: Create the Fintech Marketing plan
With their target market and value proposition in place, the fintech company developed a GTM plan that included a mix of marketing and sales efforts.
For marketing, they focused on:
- Content marketing to educate and inform small business owners about the benefits of their product
- Social media advertising to reach and engage with their target audience
- Partnerships and collaborations with other businesses and organizations to reach a wider audience
For sales, they focused on:
- Direct sales to small business owners through their website and sales team
- Partner sales through partnerships with banks, accounting firms, and other organizations
- Affiliate marketing to incentivize third parties to promote their product to their own audiences
Step 4: Monitor and adjust the Fintech Marketing plan
To track the effectiveness of their GTM plan, the fintech company used metrics such as website traffic, lead generation, and customer acquisition. They also gathered customer feedback through surveys and focus groups to identify areas for improvement.
Based on their analysis, the fintech company was able to make adjustments to their GTM plan to better meet the needs and preferences of their target audience. They also identified new opportunities for growth, such as expanding into new markets or adding new features to their product.
By using customer insights to develop a GTM marketing strategy, this fintech company was able to effectively reach and engage with their target audience and drive growth. By monitoring and adjusting their efforts, they were able to make ongoing improvements and achieve their desired outcomes.
Request an introduction meeting
We truly care about your success.
Our passion is the promise that we will put more effort into your brand revolution because we aim to exceed expectation. We make the effort to understand both your company and your industry.
We create win-win partnerships in trust.
We openly share our knowledge, expertise, market insights & strategy with our clients and give full access, control & ownership of platforms & deliverables to remove dependencies.
We are digital pioneers & data-driven.
We love creating and spreading beautiful stories driven by metrics & data. Therefore, all tactics will be based on in-depth analysis and research and will improve continuously.
We are globally experienced with local insights.
We offer 25 years of international outreach & market specialization experience to support our clients on a global scale with local & regional insights.
We are a full-service digital marketing agency offering industry specialized services
Contact us and let’s connect!
Ready to grow your business together with us? Let’s connect!
Contact & Availability
Monday to Friday: 9:00 AM to 7:00 PM GMT+1
Saturday: 9:00 AM to 5:00 PM
Sunday: 9:00 AM to 5:00 PM
Our expertise makes the difference
We’re an international marketing & communications agency
New York (NYC) / Chicago / San Francisco / Florida (Miami + Orlando) / San Diego
Belgium (Brussel / Ghent) – United Kingdom (UK) (London) – France (Paris)
Vancouver – Toronto
Dubai – U.A.E. /India (Mumbai)
Metro Manila – Makati – Cavite
Find our specialists in Copenhagen, Texas, Singapore, Dubai, Manchester, Cleveland, France, The Netherlands, India, Mumbai, Dallas, Indiana, Houston, Utah.
Join dynamic companies & brands who trust our expertise
We have the right digital marketing software & solutions certifications
CRM Software & Cloud Computing Solutions
Team Collaboration & Documentation Software Tools
Open Source Marketing Automation Application
Oracle Marketing Automation Solution
Our ESG Commitment
For our company, both a leading ESG Communications & Digital Marketing agency and double minority-owned company, being socially responsible means being a part of meaningful change. We aim to lead the way in Environmental, Social and Governance (ESG) efforts for our clients through CSR & DEI marketing & communications, we celebrate diversity in our team and partner with ambitious and innovative brands with a strong focus on Sustainability, Diversity, Equity and Inclusion. Learn more about Our Commitment & Impact here.
Our industry experience & marketing insights make the difference
With any industry, understanding how to most effectively approach the market is crucial to growing a business. If you’re looking for help from a digital marketing agency it pays to choose one that already understands your industry and your customers. Take a flying start with Stramasa as your B2B digital agency partner thanks to our industry insights, local & global learnings and understanding of your ideal brand positioning for your target audience in your sector. We’re always eager to deepen our expertise & learn about new industries so let’s connect!
We let the results of our projects speak for themselves
Get a taste of our visual, video & web design skills
New York (NYC) – USA
Vancouver – Canada
Brussels – Belgium
Melbourne – Australia
Manila – Philippines
Dubai – U.A.E.