Financial Communications Strategy

Strengthening Brand Identity and Driving Traffic with a Brand Narrative Strategy and Content Marketing

Discover how we helped one of their clients in this customer success case: Financial Communications Strategy

Financial Communications Strategy

Introduction to building a Financial Communications Strategy

In today’s digital world, having a strong and cohesive brand narrative is essential for businesses looking to stand out and succeed. One way to create and share a brand narrative is through content marketing, which involves creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. In this case study, we will examine the brand narrative strategy and content marketing efforts implemented by XYZ Company to strengthen its brand identity and drive traffic to its website.

Finance Communications Tactics Project:

XYZ Company is a B2B software provider that specialized in developing innovative solutions for the finance industry. Despite having a strong product line and a loyal customer base, XYZ struggled to effectively communicate its brand narrative and drive traffic to its website. In order to address these challenges, the company decided to implement a brand narrative strategy and content marketing campaign.

Brand Narrative Strategy and Content Marketing:

The first step in XYZ’s brand narrative strategy and content marketing campaign was to develop a clear and compelling brand narrative that resonated with the company’s target audience. This involved identifying the company’s unique value proposition, target audience, and brand personality, and using this information to create a consistent and cohesive brand story.

Next, the company developed a content marketing plan that included a range of tactics, such as blog posts, social media marketing, email marketing, and guest blogging. All of the content created as part of the campaign was designed to align with the company’s brand narrative and communicate its unique value proposition to its target audience.

To ensure that the content was SEO-optimized and reached the right audience, XYZ conducted keyword research and implemented SEO best practices in the creation of its content. The company also used targeted social media advertising and outreach to industry publications and influencers to promote its content and drive traffic to its website.

To track the effectiveness of its brand narrative strategy and content marketing efforts, XYZ used a range of analytics tools to monitor key metrics such as website traffic, engagement, and conversions. The company used this data to optimize its strategy and improve its performance over time.

Brand Narrative Strategy

XYZ’s brand narrative strategy and content marketing campaign was highly successful in strengthening the company’s brand identity and driving traffic to its website. The consistent and cohesive brand narrative resonated with the company’s target audience and contributed to a significant increase in website traffic and engagement.

In addition, the content marketing efforts were successful in promoting the company’s brand narrative and driving targeted traffic to its website. This helped to increase the visibility of the company and its products, further contributing to the success of the campaign.

A brand narrative strategy and content marketing campaign can be an effective way for businesses to strengthen their brand identity and drive traffic to their website.

Request an introduction meeting

  • We are a 6-in-1 full-service digital transformation agency: Strategic Consulting, Digital Marketing, Sales Enablement, Lead-Generation, PR & Communications, Web Development.
  • We truly take the time & make the effort to understand your brand, your business & industry to reach into the heart of your target audience.
  • We are digital pioneers focused on pro-actively supporting you with next-gen marketing, sales & communication services & consulting.
  • We offer packages & services for every business size, for startups, small businesses to enterprise consulting & advisory.
  • We combine local insights with global expertise to offer scalable in-depth specialization & brand growth.

We truly care about your success.

Our passion is the promise that we will put more effort into your brand revolution because we aim to exceed expectation. We make the effort to understand both your company and your industry.

We create win-win partnerships in trust.

We openly share our knowledge, expertise, market insights & strategy with our clients and give full access, control & ownership of platforms & deliverables to remove dependencies.

We are digital pioneers & data-driven.

We love creating and spreading beautiful stories driven by metrics & data. Therefore, all tactics will be based on in-depth analysis and research and will improve continuously.

We are globally experienced with local insights.

We offer 25 years of international outreach & market specialization experience to support our clients on a global scale with local & regional insights.

We are a full-service digital marketing agency offering industry specialized services

Contact us and let’s connect!

Ready to grow your business together with us? Let’s connect!

Contact & Availability


Monday to Friday: 9:00 AM to 7:00 PM GMT+1
Saturday: 9:00 AM to 5:00 PM
Sunday: 9:00 AM to 5:00 PM

Let’s Connect

Our expertise makes the difference


We’re an international marketing & communications agency

United States

New York (NYC) / Chicago / San Francisco / Florida (Miami + Orlando) / San Diego

Stramasa agency NYC Chicago San Francisco Florida Diego Dc


Belgium (Brussel / Ghent) – United Kingdom (UK) (London) – France (Paris)

agency london belgium france Stramasa marketing digital



Melbourne Sidney Marketing Agency


Vancouver – Toronto

Stramasa vancouver marketing agency canada

Middle East

Dubai – U.A.E. /India (Mumbai)

dubai india agency marketing digital


Metro Manila – Makati – Cavite

Stramasa manila philippines marketing agency
stramasa marketing experts consultants

“Stramasa is a global integrated B2B marketing agency with a local approach. We are an award-winning full-service marketing agency that always offer the quality & personalized approach of a creative boutique marketing agency. We go beyond the normal services & approach of an online marketing agency (also referred to as internet marketing agency) and strive to implement Omnichannel Marketing Services as a Performance Marketing Agency, focused on results. We strive to become your long-term partner and a top key success factor for your growth. We offer the best scalable solutions for startups (such as full stack marketing), SME & industry leaders .”

Find our specialists in Copenhagen, Texas, Singapore, Dubai, Manchester, Cleveland, France, The Netherlands, India, Mumbai, Dallas, Indiana, Houston, Utah.

Join dynamic companies & brands who trust our expertise

Hotel Marketing Agency Services
msd Stramasa brand agency
Manufacturing Industry Marketing
SaaS Tech Marketing Agency

We have the right digital marketing software & solutions certifications


Inbound Marketing, Sales, and Service Software


Blog Tool, Publishing Platform, and CMS


Ecommerce Webshop Plugin for WordPress


Analytics 360, Tag, DSP, Manager, DV360 & Campaigns


CRM Software & Cloud Computing Solutions


Popular Ecommerce Platform


Social Media Management Software Platform


Graphic Visual Design Software


Best-in-Class Marketing Automation Software


SEO, PPC, SMM, Keyword Research, Competitive Research….

SharePoint 365

Team Collaboration & Documentation Software Tools


Open Source Marketing Automation Application

Sprout Social

Social Media Management Solution


Oracle Marketing Automation Solution


Website Heatmaps Behavior Analytics

Our industry experience & marketing insights make the difference

With any industry, understanding how to most effectively approach the market is crucial to growing a business. If you’re looking for help from a digital marketing agency it pays to choose one that already understands your industry and your customers. Take a flying start with Stramasa as your B2B digital agency partner thanks to our industry insights, local & global learnings and understanding of your ideal brand positioning for your target audience in your sector. We’re always eager to deepen our expertise & learn about new industries so let’s connect!

Our international offices & local teams
NA – United States (USA) – New York (NYC), Miami, Orlando, Florida, Denver, San Diego, Chicago, Houston, Austin, Texas, Boston, Los Angeles, Washington, Seattle, Philadelphia, Portland, Ohio, Minneapolis, New Jersey, Cleveland, Columbus, Richmond, Indianapolis, Phoenix, Arizona | Canada – Toronto, Vancouver, Montreal, Calgary, Edmonton, Ottawa EMEA – Europe – Brussels – Belgium, London, Manchester, Dublin, Brisbane, Bristol, Newcastle – UK | Glasgow, Scotland | Ireland | Dubai – U.A.E. |Turkey | Berlin, Hamburg Germany | Amsterdam, The Netherlands, Barcelona Spain, Rome, Italy | Beijing, Chennai, China APAC & ASEAN – Manila – Makati – Philippines | Osaka, Tokyo, Kyoto – Japan | India – Mumbai, Delhi, Bangalore | Singapore | Bali, Jakarta, Indonesia | Kuwait | Pakistan | Jeddah, Saudi Arabia | Hong Kong | Thailand | Australia – Melbourne, Sydney LATAM – Brazil