As an ecommerce business using Shopify, it’s important to optimize your online store for search engines to drive traffic and sales. Search engine optimization (SEO) is the practice of improving the ranking of your website in search engine results pages (SERPs), and it’s a critical part of any ecommerce marketing strategy.
In this case study, we’ll look at how one Shopify ecommerce business used SEO development to boost traffic and sales.
Step 1: Luxury Goods SEO Goals
The first step in implementing an SEO development plan is to identify the goals and objectives that you want to achieve. For this business, their goals included:
- Increasing organic traffic to their website
- Improving the ranking of their website in search results
- Generating leads and driving sales
Step 2: Conduct an Luxury Goods SEO audit
To identify areas for improvement and develop a plan of action, the business conducted an SEO audit of their website. This involved analyzing their website’s technical and on-page SEO elements, such as keyword usage, content quality, and site structure.
Based on the audit, the business identified several areas for improvement, including:
- Updating and optimizing their website’s meta tags and titles
- Creating more high-quality, relevant content
- Improving their website’s speed and mobile-friendliness
Step 3: Develop an ecommerce plan for your Luxury Goods Company
With their goals and areas for improvement in mind, the business developed a plan of action to address their SEO challenges. This included:
- Updating and optimizing their website’s meta tags and titles to improve its ranking in search results
- Adding more high-quality, relevant content to their website, including blog posts, product descriptions, and landing pages
- Improving their website’s speed and mobile-friendliness through technical optimization and responsive design
Step 4: Implement the SEO & Ecommerce Plan
To implement their plan of action, the business worked with an SEO agency to update and optimize their website’s meta tags and titles, and to create and publish more high-quality, relevant content. They also made technical improvements to their website’s speed and mobile-friendliness.
Step 5: Ecommerce Performance Reporting for Luxury Goods Industry
To track the effectiveness of their SEO development efforts, the business used tools like Google Analytics to monitor their website traffic and rankings, as well as their sales and lead generation. They also gathered customer feedback through surveys and focus groups to identify areas for improvement.
Based on their analysis, the business was able to make adjustments to their SEO development plan to better meet the needs and preferences of their target audience. They also saw a significant increase in organic traffic and sales, as well as an improvement in their website’s ranking in search results.
By conducting an SEO audit, developing a plan of action, and implementing SEO development efforts, this Shopify ecommerce business was able to boost traffic and sales and improve their website’s ranking in search results. By monitoring and evaluating the results, they were able to make ongoing improvements and achieve their desired outcomes.
Request an introduction meeting
We truly care about your success.
Our passion is the promise that we will put more effort into your brand revolution because we aim to exceed expectation. We make the effort to understand both your company and your industry.
We create win-win partnerships in trust.
We openly share our knowledge, expertise, market insights & strategy with our clients and give full access, control & ownership of platforms & deliverables to remove dependencies.
We are digital pioneers & data-driven.
We love creating and spreading beautiful stories driven by metrics & data. Therefore, all tactics will be based on in-depth analysis and research and will improve continuously.
We are globally experienced with local insights.
We offer 25 years of international outreach & market specialization experience to support our clients on a global scale with local & regional insights.
We are a full-service digital marketing agency offering industry specialized services
Contact us and let’s connect!
Ready to grow your business together with us? Let’s connect!
Contact & Availability
Monday to Friday: 9:00 AM to 7:00 PM GMT+1
Saturday: 9:00 AM to 5:00 PM
Sunday: 9:00 AM to 5:00 PM
Our expertise makes the difference
We’re an international marketing & communications agency
New York (NYC) / Chicago / San Francisco / Florida (Miami + Orlando) / San Diego
Belgium (Brussel / Ghent) – United Kingdom (UK) (London) – France (Paris)
Vancouver – Toronto
Dubai – U.A.E. /India (Mumbai)
Metro Manila – Makati – Cavite
Find our specialists in Copenhagen, Texas, Singapore, Dubai, Manchester, Cleveland, France, The Netherlands, India, Mumbai, Dallas, Indiana, Houston, Utah.
Join dynamic companies & brands who trust our expertise
We have the right digital marketing software & solutions certifications
CRM Software & Cloud Computing Solutions
Team Collaboration & Documentation Software Tools
Open Source Marketing Automation Application
Oracle Marketing Automation Solution
Our ESG Commitment
For our company, both a leading ESG Communications & Digital Marketing agency and double minority-owned company, being socially responsible means being a part of meaningful change. We aim to lead the way in Environmental, Social and Governance (ESG) efforts for our clients through CSR & DEI marketing & communications, we celebrate diversity in our team and partner with ambitious and innovative brands with a strong focus on Sustainability, Diversity, Equity and Inclusion. Learn more about Our Commitment & Impact here.
Our industry experience & marketing insights make the difference
With any industry, understanding how to most effectively approach the market is crucial to growing a business. If you’re looking for help from a digital marketing agency it pays to choose one that already understands your industry and your customers. Take a flying start with Stramasa as your B2B digital agency partner thanks to our industry insights, local & global learnings and understanding of your ideal brand positioning for your target audience in your sector. We’re always eager to deepen our expertise & learn about new industries so let’s connect!
We let the results of our projects speak for themselves
Get a taste of our visual, video & web design skills
New York (NYC) – USA
Vancouver – Canada
Brussels – Belgium
Melbourne – Australia
Manila – Philippines
Dubai – U.A.E.