Social media has become an essential tool for clinical research organizations (CROs) looking to reach and engage with potential participants, researchers, and other stakeholders. But with so many platforms and options available, it can be challenging to create a comprehensive and effective social media plan.
In this case study, we’ll look at how one CRO developed a successful social media strategy to raise awareness of their research studies and recruit participants.
The first step in creating a social media plan is to identify the target audience. For this CRO, their target audience included:
- Potential participants in their clinical trials
- Researchers and other professionals in the field
- Patients and caregivers interested in learning about new treatments and therapies
By understanding the needs, interests, and behaviors of this audience, the CRO was able to tailor their messaging and outreach efforts.
Step 2: Determine the Content Marketing goals for your Healthcare Company
With the target audience in mind, the CRO established their goals and objectives for their social media efforts. These included:
- Raising awareness of their clinical trials and the benefits of participating
- Recruiting participants for specific studies
- Providing information and resources to patients and caregivers
- Building relationships with researchers and other professionals in the field
Next, the CRO had to decide which social media platforms to use. After analyzing their target audience and goals, they determined that Facebook, Twitter, and LinkedIn would be the most effective channels for reaching and engaging with their audience.
Step 4: Develop the content and Healthcare messaging
With their platforms and goals in mind, the CRO developed a content calendar and messaging plan. They created a mix of informative and educational posts about their clinical trials and the benefits of participating, as well as resources and information for patients and caregivers. They also shared news and updates from the research community and used hashtags to increase their reach and engagement.
To ensure that their content was consistent and aligned with their brand, the CRO created guidelines for tone, language, and visual style.
To track the effectiveness of their social media efforts, the CRO used tools like Facebook Insights and Google Analytics to monitor their reach, engagement, and website traffic. They also used surveys and other methods to gather feedback from their audience.
Based on their analysis, the CRO was able to make adjustments to their content and messaging to increase their reach and engagement. They also used the data to inform future planning and strategy.
By identifying their target audience, setting clear goals and objectives, choosing the right platforms, and developing a well-planned content and messaging strategy, this CRO was able to effectively use social media to raise awareness of their clinical trials and recruit participants. By monitoring and analyzing the results, they were able to make ongoing improvements and achieve their desired outcomes.
Request an introduction meeting
We truly care about your success.
Our passion is the promise that we will put more effort into your brand revolution because we aim to exceed expectation. We make the effort to understand both your company and your industry.
We create win-win partnerships in trust.
We openly share our knowledge, expertise, market insights & strategy with our clients and give full access, control & ownership of platforms & deliverables to remove dependencies.
We are digital pioneers & data-driven.
We love creating and spreading beautiful stories driven by metrics & data. Therefore, all tactics will be based on in-depth analysis and research and will improve continuously.
We are globally experienced with local insights.
We offer 25 years of international outreach & market specialization experience to support our clients on a global scale with local & regional insights.
We are a full-service digital marketing agency offering industry specialized services
Contact us and let’s connect!
Ready to grow your business together with us? Let’s connect!
Contact & Availability
Monday to Friday: 9:00 AM to 7:00 PM GMT+1
Saturday: 9:00 AM to 5:00 PM
Sunday: 9:00 AM to 5:00 PM
Our expertise makes the difference
We’re an international marketing & communications agency
New York (NYC) / Chicago / San Francisco / Florida (Miami + Orlando) / San Diego
Belgium (Brussel / Ghent) – United Kingdom (UK) (London) – France (Paris)
Vancouver – Toronto
Dubai – U.A.E. /India (Mumbai)
Metro Manila – Makati – Cavite
Find our specialists in Copenhagen, Texas, Singapore, Dubai, Manchester, Cleveland, France, The Netherlands, India, Mumbai, Dallas, Indiana, Houston, Utah.
Join dynamic companies & brands who trust our expertise
We have the right digital marketing software & solutions certifications
CRM Software & Cloud Computing Solutions
Team Collaboration & Documentation Software Tools
Open Source Marketing Automation Application
Oracle Marketing Automation Solution
Our ESG Commitment
For our company, both a leading ESG Communications & Digital Marketing agency and double minority-owned company, being socially responsible means being a part of meaningful change. We aim to lead the way in Environmental, Social and Governance (ESG) efforts for our clients through CSR & DEI marketing & communications, we celebrate diversity in our team and partner with ambitious and innovative brands with a strong focus on Sustainability, Diversity, Equity and Inclusion. Learn more about Our Commitment & Impact here.
Our industry experience & marketing insights make the difference
With any industry, understanding how to most effectively approach the market is crucial to growing a business. If you’re looking for help from a digital marketing agency it pays to choose one that already understands your industry and your customers. Take a flying start with Stramasa as your B2B digital agency partner thanks to our industry insights, local & global learnings and understanding of your ideal brand positioning for your target audience in your sector. We’re always eager to deepen our expertise & learn about new industries so let’s connect!
We let the results of our projects speak for themselves
Get a taste of our visual, video & web design skills
New York (NYC) – USA
Vancouver – Canada
Brussels – Belgium
Melbourne – Australia
Manila – Philippines
Dubai – U.A.E.