PPC Campaign for Manufacturing

“Maximizing ROI with PPC Digital Advertising on Google”

Discover how we helped one of their clients in this customer success case: PPC Campaign for Manufacturing

Stramasa PPC Google Ads Agency

Digital Outreach Campaigns & PPC Advertising

Pay-per-click (PPC) digital advertising

Pay-per-click (PPC) digital advertising can be an effective way for businesses to reach their target audience and drive conversions. One of the most popular platforms for PPC advertising is Google, which offers a range of tools and options for businesses looking to advertise online. In this case study, we will examine how a fictional company called ABC Inc. used PPC digital advertising on Google to maximize its return on investment (ROI).

E-commerce company

ABC Inc. is a medium-sized e-commerce company that sells a range of products online. The company has a strong online presence, but it was facing a number of challenges when it came to driving conversions and maximizing its ROI on advertising. Despite investing in a range of online advertising efforts, ABC Inc. was struggling to see the results it desired.

PPC digital advertising

To address these challenges, ABC Inc. decided to focus on PPC digital advertising on Google. The company worked with a team of digital marketers to develop a comprehensive PPC advertising strategy that would drive conversions and maximize its ROI.

One of the key elements of ABC Inc.’s PPC advertising strategy was keyword research. The company used tools like the Google Keyword Planner to identify the most relevant and high-performing keywords for its products. This helped to ensure that its ads were being shown to the right audience and were more likely to drive conversions.

In addition to keyword research, ABC Inc. also focused on ad targeting and optimization. The company used tools like Google Ads and Google Analytics to track and analyze the performance of its ads and make data-driven decisions about how to optimize them for maximum effectiveness.

Finally, ABC Inc. made sure to continually test and refine its PPC advertising efforts. This included testing different ad copy, targeting options, and landing pages to see which approaches were most effective.

The results of ABC Inc.’s PPC advertising efforts were impressive. By focusing on keyword research, ad targeting and optimization, and continuous testing and refinement, the company was able to significantly increase its ROI on advertising. This led to a number of tangible benefits, including:

  • Increased conversions: By targeting its ads more effectively and optimizing them for maximum effectiveness, ABC Inc. was able to drive more conversions. In the first year of using PPC advertising on Google, the company saw a 40% increase in conversions.
  • Improved ROI: The increased conversions also led to an improvement in the company’s ROI on advertising. By maximizing the effectiveness of its ads, ABC Inc. was able to get more value out of its advertising budget.
  • Enhanced online presence: Finally, the PPC advertising efforts helped ABC Inc. to enhance its online presence. By appearing in search results and on relevant websites, the company was able to increase its visibility and reach a larger audience.

In summary, ABC Inc. was able to significantly increase its ROI on advertising by using PPC digital advertising on Google. By focusing on keyword research, ad targeting and optimization, and continuous testing and refinement, the company was able to drive more conversions and get more value out of its advertising budget. These results demonstrate the power of PPC advertising in driving conversions and the importance of leveraging these strategies to maximize ROI.

Request an introduction meeting

  • We are a 6-in-1 full-service digital transformation agency: Strategic Consulting, Digital Marketing, Sales Enablement, Lead-Generation, PR & Communications, Web Development.
  • We truly take the time & make the effort to understand your brand, your business & industry to reach into the heart of your target audience.
  • We are digital pioneers focused on pro-actively supporting you with next-gen marketing, sales & communication services & consulting.
  • We offer packages & services for every business size, for startups, small businesses to enterprise consulting & advisory.
  • We combine local insights with global expertise to offer scalable in-depth specialization & brand growth.

We truly care about your success.

Our passion is the promise that we will put more effort into your brand revolution because we aim to exceed expectation. We make the effort to understand both your company and your industry.

We create win-win partnerships in trust.

We openly share our knowledge, expertise, market insights & strategy with our clients and give full access, control & ownership of platforms & deliverables to remove dependencies.

We are digital pioneers & data-driven.

We love creating and spreading beautiful stories driven by metrics & data. Therefore, all tactics will be based on in-depth analysis and research and will improve continuously.

We are globally experienced with local insights.

We offer 25 years of international outreach & market specialization experience to support our clients on a global scale with local & regional insights.

We are a full-service digital marketing agency offering industry specialized services

Contact us and let’s connect!

Ready to grow your business together with us? Let’s connect!

Contact & Availability

Email: info@stramasa.com

Monday to Friday: 9:00 AM to 7:00 PM GMT+1
Saturday: 9:00 AM to 5:00 PM
Sunday: 9:00 AM to 5:00 PM

Let’s Connect

Our expertise makes the difference


We’re an international marketing & communications agency

United States

New York (NYC) / Chicago / San Francisco / Florida (Miami + Orlando) / San Diego

Stramasa agency NYC Chicago San Francisco Florida Diego Dc


Belgium (Brussel / Ghent) – United Kingdom (UK) (London) – France (Paris)

agency london belgium france Stramasa marketing digital



Melbourne Sidney Marketing Agency


Vancouver – Toronto

Stramasa vancouver marketing agency canada

Middle East

Dubai – U.A.E. /India (Mumbai)

dubai india agency marketing digital


Metro Manila – Makati – Cavite

Stramasa manila philippines marketing agency
stramasa marketing experts consultants

“Stramasa is a global integrated B2B marketing agency with a local approach. We are an award-winning full-service marketing agency that always offer the quality & personalized approach of a creative boutique marketing agency. We go beyond the normal services & approach of an online marketing agency (also referred to as internet marketing agency) and strive to implement Omnichannel Marketing Services as a Performance Marketing Agency, focused on results. We strive to become your long-term partner and a top key success factor for your growth. We offer the best scalable solutions for startups (such as full stack marketing), SME & industry leaders .”

Find our specialists in Copenhagen, Texas, Singapore, Dubai, Manchester, Cleveland, France, The Netherlands, India, Mumbai, Dallas, Indiana, Houston, Utah.

Join dynamic companies & brands who trust our expertise

Hotel Marketing Agency Services
msd Stramasa brand agency
Manufacturing Industry Marketing
SaaS Tech Marketing Agency

We have the right digital marketing software & solutions certifications


Inbound Marketing, Sales, and Service Software


Blog Tool, Publishing Platform, and CMS


Ecommerce Webshop Plugin for WordPress


Analytics 360, Tag, DSP, Manager, DV360 & Campaigns


CRM Software & Cloud Computing Solutions


Popular Ecommerce Platform


Social Media Management Software Platform


Graphic Visual Design Software


Best-in-Class Marketing Automation Software


SEO, PPC, SMM, Keyword Research, Competitive Research….

SharePoint 365

Team Collaboration & Documentation Software Tools


Open Source Marketing Automation Application

Sprout Social

Social Media Management Solution


Oracle Marketing Automation Solution


Website Heatmaps Behavior Analytics

Our industry experience & marketing insights make the difference

With any industry, understanding how to most effectively approach the market is crucial to growing a business. If you’re looking for help from a digital marketing agency it pays to choose one that already understands your industry and your customers. Take a flying start with Stramasa as your B2B digital agency partner thanks to our industry insights, local & global learnings and understanding of your ideal brand positioning for your target audience in your sector. We’re always eager to deepen our expertise & learn about new industries so let’s connect!

Our international offices & local teams
NA – United States (USA) – New York (NYC), Miami, Orlando, Florida, Denver, San Diego, Chicago, Houston, Austin, Texas, Boston, Los Angeles, Washington, Seattle, Philadelphia, Portland, Ohio, Minneapolis, New Jersey, Cleveland, Columbus, Richmond, Indianapolis, Phoenix, Arizona | Canada – Toronto, Vancouver, Montreal, Calgary, Edmonton, Ottawa EMEA – Europe – Brussels – Belgium, London, Manchester, Dublin, Brisbane, Bristol, Newcastle – UK | Glasgow, Scotland | Ireland | Dubai – U.A.E. |Turkey | Berlin, Hamburg Germany | Amsterdam, The Netherlands, Barcelona Spain, Rome, Italy | Beijing, Chennai, China APAC & ASEAN – Manila – Makati – Philippines | Osaka, Tokyo, Kyoto – Japan | India – Mumbai, Delhi, Bangalore | Singapore | Bali, Jakarta, Indonesia | Kuwait | Pakistan | Jeddah, Saudi Arabia | Hong Kong | Thailand | Australia – Melbourne, Sydney LATAM – Brazil