Digital market research
In today’s digital age, it is essential for businesses to have a strong online presence to reach and engage with their target audience. Digital market research and search engine optimization (SEO) are powerful tools that can help businesses understand their customers and improve their visibility in search engine results.
In this case study, we will look at how digital market research and SEO were used to improve the online presence and sales of a small retail store.
Attract online traffic
Our client is a small brick and mortar store that sells unique home decor items. While they had a website, they were struggling to attract online traffic and drive sales. They approached us with the goal of increasing their online visibility and sales.
Research and Analysis:
- Digital Market Research
We began the project by conducting market research to understand the target audience and the competition. This included analyzing the client’s website traffic and performing keyword research to identify relevant terms and phrases that potential customers might use when searching for products online.
- SEO Audit
We also conducted an SEO audit of the client’s website to identify any issues or opportunities for improvement. This included analyzing the website’s on-page elements (such as title tags and meta descriptions), backlink profile, and technical SEO factors (such as website speed and mobile-friendliness).
Implementation and Results
Based on our research and analysis, we developed an SEO strategy that focused on optimizing the website’s on-page elements, building high-quality backlinks, and improving the technical SEO factors.
We also created and implemented a content marketing plan that included creating blog posts and social media posts that were optimized for the target keywords and audience.
The results of our efforts were significant. Within six months of implementing the SEO and content marketing strategies, the client’s website traffic had increased by 50%, and online sales had increased by 30%.
The importance of digital market research
This case study illustrates the importance of digital market research and SEO for businesses looking to improve their online presence and drive sales. By understanding the target audience and competition and implementing an effective SEO and content marketing strategy, we were able to significantly increase the client’s website traffic and online sales. These efforts helped the client to reach a wider audience and establish their brand as a leader in their industry.
We Are Here To Help you
We are a full-service digital marketing agency offering industry specialized services.
Contact us and let’s connect!
Ready to grow your business together with us? Let’s connect!
Contact & Availability
Email: info@stramasa.com
Monday to Friday: 9:00 AM to 7:00 PM GMT+1
Saturday: 9:00 AM to 5:00 PM
Sunday: 9:00 AM to 5:00 PM
Let’s Connect
Our expertise makes the difference

We’re an international marketing & communications agency
United States
New York (NYC) / Chicago / San Francisco / Florida (Miami + Orlando) / San Diego

Europe
Belgium (Brussel / Ghent) – United Kingdom (UK) (London) – France (Paris)

Australia
Melbourne
Sidney

Canada
Vancouver – Toronto

Middle East
Dubai – U.A.E. /India (Mumbai)

Philippines
Metro Manila – Makati – Cavite

Join dynamic companies & brands who trust our expertise








We have the right digital marketing software & solutions certifications
HubSpot
Inbound Marketing, Sales, and Service Software
WordPress
Blog Tool, Publishing Platform, and CMS
WooCommerce
Ecommerce Webshop Plugin for WordPress
Analytics 360, Tag, DSP, Manager, DV360 & Campaigns
Salesforce
CRM Software & Cloud Computing Solutions
Hootsuite
Social Media Management Software Platform
Illustrator
Graphic Visual Design Software
Marketo
Best-in-Class Marketing Automation Software
SemRush
SEO, PPC, SMM, Keyword Research, Competitive Research….
SharePoint 365
Team Collaboration & Documentation Software Tools
Mautic
Open Source Marketing Automation Application
Sprout Social
Social Media Management Solution
Eloqua
Oracle Marketing Automation Solution
Hotjar
Website Heatmaps Behavior Analytics
Our ESG Commitment
For our company, both a leading ESG Communications & Digital Marketing agency and double minority-owned company, being socially responsible means being a part of meaningful change. We aim to lead the way in Environmental, Social and Governance (ESG) efforts for our clients through CSR & DEI marketing & communications, we celebrate diversity in our team and partner with ambitious and innovative brands with a strong focus on Sustainability, Diversity, Equity and Inclusion. Learn more about Our Commitment & Impact here.




Our industry experience & marketing insights make the difference
With any industry, understanding how to most effectively approach the market is crucial to growing a business. If you’re looking for help from a digital marketing agency it pays to choose one that already understands your industry and your customers. Take a flying start with Stramasa as your B2B digital agency partner thanks to our industry insights, local & global learnings and understanding of your ideal brand positioning for your target audience in your sector. We’re always eager to deepen our expertise & learn about new industries so let’s connect!
Niche digital marketing services for your industries
Headquarters
Brussels – Belgium
New York (NYC) – USA
Vancouver – Canada
Melbourne – Australia
Manila – Philippines
Dubai – U.A.E.
Let’s Connect