When buyers search for your services, technology, or expertise, they need to find you — on Google and in AI answer engines. Stramasa builds SEO and GEO programs that establish your company as the definitive authority in your segment of the energy value chain.
Engineers, procurement managers, and executives search for solutions long before they reach out to vendors. If your company isn't visible when they search, you're not even considered. SEO and GEO ensure you're found at the research stage — before the RFP goes out.
From technical audits to AI visibility optimization, we build every dimension of your search and AI presence — designed for how energy buyers actually research and decide.
Comprehensive technical audits of your website architecture, page speed, structured data, and indexability — the foundation that determines whether your content can rank at all.
Learn moreStrategically planned content clusters that cover every angle of your segment — from technical specifications to procurement guides — building the topical depth Google rewards.
Learn moreOptimize your content to appear in Google AI Overviews, Perplexity, ChatGPT, and other AI answer engines — the new frontier of search visibility for B2B brands.
Learn moreStructured data implementation that helps search engines understand your content and display rich results — increasing click-through rates and visibility.
Learn moreGoogle Business Profile optimization, local citations, and regional search strategies for oil & gas companies targeting specific geographic markets.
Learn moreTransparent dashboards and monthly reporting that show exactly how your search visibility, rankings, and organic traffic are growing over time.
Learn moreSEO for oil & gas companies is the practice of optimizing your website and digital content to rank higher in search engine results for the keywords and questions your buyers are searching for. This includes technical SEO, content strategy, schema markup, and AI visibility optimization — all tailored to the technical depth and long sales cycles of the energy sector.
GEO is the practice of optimizing your content so that AI-powered search engines — like Google AI Overviews, Perplexity, and ChatGPT — reference your brand when answering user questions. For oil & gas companies, GEO means structuring your technical content so AI engines cite you as an authoritative source, driving qualified traffic even when users don't click through to a traditional search result.
SEO is a long-term strategy. Most clients see initial ranking improvements within 3-4 months, with significant traffic growth from month 6 onward. By month 12, a well-executed SEO program typically delivers 2-4x organic traffic growth. The compounding nature of SEO means results accelerate over time — content published today keeps generating traffic for years.
Keyword strategy depends on your segment. Operators should target corporate authority terms and ESG-related searches. EPC firms should target project-type and capability-based searches. Technology suppliers should target solution-oriented searches (e.g., "pipeline monitoring software"). Service providers should target service-based searches (e.g., "industrial maintenance services"). We build a custom keyword map during your strategy call.
SEO is built into every Growth Program, but we also offer standalone SEO audits and strategy engagements for companies that want to start with a focused foundation before committing to a full program. Book a strategy call to discuss the right approach for your situation.
Book a free strategy call with our SEO team. We'll audit your current search visibility, identify your highest-impact keyword opportunities, and map out a plan to get you ranking.
