Multi-channel promotional campaigns designed to maximize visibility, drive streams, and grow your audience — across paid ads, playlists, social media, and organic content.
Great music still needs to be heard. Our multi-channel promotion campaigns combine paid advertising, playlist pitching, social media, and organic content to drive real streams and build real audiences.
Singers, songwriters, producers, and solo musicians who need professional promotion to cut through the noise and reach listeners across streaming platforms and social media.
Rock bands, electronic DJs, and live performers promoting releases, tours, and events with campaigns that fill venues and grow streaming numbers simultaneously.
Independent labels and publishers running coordinated promotion across a roster — sharing data, scaling winning strategies, and maximizing impact for every release.
Managers and agents who need a reliable promotion partner to plan, execute, and measure campaigns — freeing them to focus on artist development and deal-making.
We combine paid advertising, playlist pitching, social media, and organic content into coordinated campaigns that drive streams, followers, and real fan growth.
Full-funnel ad campaigns on Meta, TikTok, YouTube, and Google — audience targeting, creative direction, budget optimization, and conversion tracking built to drive real streams and followers.
Organic and boosted social campaigns across Instagram, TikTok, YouTube Shorts, and Facebook — content strategies, posting cadence, and community growth built for music audiences.
Targeted pitching to editorial and independent playlists on Spotify, Apple Music, and Amazon Music — plus relationship building with curators who matter for your genre.
Content that earns shares, saves, and follows — short-form video, behind-the-scenes, storytelling, and community-driven content designed to feed the algorithms and grow organically.
Continuous performance analysis and reallocation — A/B testing, audience refinement, creative iteration, and budget shifts to maximize return on every promotional dollar.
Transparent, detailed monthly reports covering streams, followers, ad spend, cost per stream, playlist placements, and audience growth — with clear recommendations for next steps.
We analyze your streaming data, audience demographics, social presence, and past campaign performance to identify the highest-impact promotional channels for your music.
We build a custom promotion plan — channel mix, budget allocation, targeting, creative direction, and playlist pitching strategy — aligned with your release and growth goals.
We launch and manage campaigns across paid ads, social media, playlists, and organic content — coordinating every channel for maximum visibility around your release.
We monitor performance daily, reallocate budget to winning channels, test new creatives and audiences, and scale what works — with transparent monthly reporting at every step.
We promote music on Spotify through a multi-layered approach: optimizing your Spotify for Artists profile, pitching tracks to editorial playlists via the Spotify for Artists submission tool, reaching out to independent curators, running targeted Meta and TikTok ads with Spotify as the destination, creating organic content that encourages saves and follows, and implementing strategies that feed algorithmic playlists like Discover Weekly and Release Radar. The goal is to improve your streaming data signals so Spotify's algorithms recommend your music to more listeners organically over time.
We run paid advertising across the platforms where music audiences discover and engage with new music: Meta (Instagram and Facebook), TikTok, YouTube (including YouTube Shorts and in-stream ads), and Google (including search and display). Each platform plays a specific role in the funnel — TikTok and Instagram Reels are powerful for discovery and virality, YouTube builds deeper engagement, and Meta retargeting converts interested listeners into streams and followers. We allocate budget based on your genre, audience, and goals.
No legitimate agency can guarantee editorial playlist placements — those decisions are made by Spotify, Apple Music, and other platforms' editorial teams. What we can guarantee is a professional, strategic pitching process: we submit your music through official channels, craft compelling pitches tailored to each playlist's editorial focus, build relationships with independent curators, and create the streaming momentum that makes your music more likely to be noticed. Any agency promising guaranteed placements is not being honest about how editorial playlists work.
Ad spend depends on your goals, genre, audience size, and release strategy. For a single release campaign, a starting budget of $500 to $2,000 per month on paid ads allows for meaningful testing and optimization. For ongoing growth programs or larger releases, budgets typically range from $2,000 to $10,000+ per month. We help you determine the right budget based on your cost-per-stream targets, audience size, and revenue model — and we start with test campaigns to identify what works before scaling spend. You always control the budget; we manage it for maximum impact.
We track performance using a combination of platform analytics, streaming dashboards, and our own reporting systems. This includes Spotify for Artists and Apple Music for Artists data, Meta Ads Manager and TikTok Ads Manager metrics, Google Analytics for website traffic, UTM tracking for attribution, and playlist placement monitoring. We measure streams, saves, followers, cost per stream, click-through rates, conversion rates, and audience growth — then synthesize everything into a clear monthly report with actionable recommendations. You always know what is working and where your budget is going.
Book a free strategy call with Stramasa's music marketing team. We'll review your music, audience, and goals, then recommend the right promotional channels and budget to drive real streaming growth.
