We coordinate the full release — streaming, social, advertising, PR, creators, YouTube, and audience development — so each release builds on the last and your career grows with real, lasting fans.
A song can spike. An artist grows. We are not a service that sells you one promotional tactic and calls it a strategy. We are a partner that coordinates the entire release — across every channel that matters — so that each campaign compounds into lasting audience growth.
Pre-release planning, rollout timelines, and campaign architecture that turns a single drop into a sustained growth moment — not a one-week spike that fades.
Streaming, social, advertising, PR, creators, and YouTube — all aligned around the same release, the same timeline, and the same audience.
Each release builds on the data and audience from the last. We use campaign insights to make every subsequent release smarter and more effective.
We do not sell you a single tactic. We coordinate the full release across every channel that contributes to audience growth — so each element reinforces the others.
Editorial pitching, independent curator outreach, profile optimization, and paid campaigns that drive qualified listeners to Spotify, Apple Music, and YouTube Music. Learn about our Spotify marketing approach →
Organic and paid social campaigns across Instagram, TikTok, YouTube Shorts, and Facebook — content strategies built for music audiences and algorithmic discovery.
Full-funnel ad campaigns on Meta, TikTok, YouTube, and Google — audience targeting, creative direction, and cost-per-stream optimization built for streaming conversions.
Press campaigns, journalist outreach, reviews, interviews, and media positioning that build credibility and cultural relevance around your release. Learn about our music PR services →
Creator-led audience acquisition across TikTok, Instagram Reels, and YouTube Shorts — identifying creators with genuine genre fit and amplifying successful content. Learn about creator marketing →
YouTube channel optimization, music video promotion, Shorts strategy, and visualizer content that builds a second discovery engine alongside streaming.
Targeted pitching to editorial and independent playlists on Spotify, Apple Music, and Amazon Music — with relationship building with curators who matter for your genre.
Geographic market activation — expanding your listener base beyond your home market with targeted campaigns, localized pitching, and audience development in new regions.
Transparent reporting across streams, followers, playlist placements, ad performance, audience growth, and geographic expansion — with clear recommendations for the next release.
Singers, songwriters, producers, rappers, and solo musicians who want to turn their next release into real, lasting audience growth — not a temporary spike.
Rock bands, electronic DJs, and live performers coordinating releases, tours, and content around a unified promotion plan that fills venues and builds streaming numbers.
Managers who need a reliable promotion partner to plan, execute, and measure campaigns across every channel — freeing them to focus on artist development and career decisions.
From artists releasing their first single to established acts expanding into new markets — every promotion strategy is tailored to your current stage and goals.
We combine release strategy, streaming promotion, social media, paid advertising, PR, creator campaigns, YouTube, and international promotion into one coordinated campaign.
Pre-release planning, release cadence, rollout timelines, and campaign architecture that turns a single drop into a sustained growth moment — not a one-week spike.
Editorial pitching, independent curator outreach, profile optimization, and paid campaigns that drive qualified listeners to Spotify, Apple Music, and YouTube Music.
Organic and paid social campaigns across Instagram, TikTok, YouTube Shorts, and Facebook — content strategies built for music audiences and algorithmic discovery.
Full-funnel ad campaigns on Meta, TikTok, YouTube, and Google — audience targeting, creative direction, and cost-per-stream optimization built for streaming conversions.
Press campaigns, journalist outreach, reviews, interviews, and media positioning that build credibility and cultural relevance around your release.
Geographic market activation — expanding your listener base beyond your home market with targeted campaigns, localized pitching, and audience development in new regions.
YouTube channel optimization, music video promotion, Shorts strategy, and visualizer content that builds a second discovery engine alongside streaming.
Transparent reporting across streams, followers, playlist placements, ad performance, audience growth, and geographic expansion — with clear recommendations for the next release.
Your artist promotion campaign draws on these specialized services — each handled by a team that knows that channel inside and out.
Artist promotion is the coordinated strategy of turning an individual release — a single, EP, or album — into sustained audience growth. It is not a single tactic like playlist pitching or a one-off ad campaign. It is the full release ecosystem: release planning, streaming promotion, social media, paid advertising, PR, creator campaigns, YouTube, and audience development — all coordinated so that each release builds on the last and the artist grows a real, lasting fanbase rather than a temporary spike.
Music promotion typically focuses on getting a specific song or release heard — playlist placements, ad campaigns, social posts. Artist promotion takes a broader view: it promotes the artist as a whole, building a career and a fanbase that returns for every release. The distinction matters because a song can go viral without building an artist a career. We coordinate both — promoting the release while building the artist's audience, so each campaign compounds into long-term growth.
Because coordinating a release across streaming, social, advertising, PR, creators, and audience development is a full-time job that requires specialized expertise in each channel. Most artists and managers either do not have the time or do not have the depth of experience across every channel. An agency like Stramasa brings the full team — strategists, ad specialists, PR contacts, creator relationships, and data analysts — so every element of the release is handled by someone who knows that channel inside and out.
Yes. We work with emerging artists building their first real audience, mid-career artists scaling what works and expanding into new markets, and established artists coordinating sophisticated multi-release campaigns. For emerging artists, we focus on foundational growth — audience building, DSP optimization, and content strategy. For established artists, we coordinate full release ecosystems, international expansion, and advanced data analysis. Every promotion strategy is tailored to your current stage, resources, and goals.
A single-release campaign typically runs 8 to 12 weeks — beginning 4 to 8 weeks before the release date and continuing 2 to 4 weeks after. For artists looking for sustained growth, we recommend ongoing promotion programs that coordinate multiple releases over 6 to 12 months, with each release building on the data and audience from the last. The artists who see the best results are those who commit to a multi-release strategy rather than a single one-off campaign.
Promotion costs depend on your goals, stage, and the scope of work. A focused single-release campaign typically starts at $2,000 to $5,000 per month. Ongoing artist promotion programs with coordinated multi-release campaigns, PR, and creator marketing range from $5,000 to $15,000+ per month. We help you determine the right budget based on your goals and revenue model — and we start with a strategy call to recommend the right approach before any commitment.
Book a free strategy call with our team. We'll review your music, your current audience, and your goals — then map out a coordinated promotion campaign that turns your next release into sustained growth.
