We give labels and music companies the marketing capability of a full in-house team — without the overhead. Release campaigns, multi-artist campaigns, catalog promotion, streaming, PR, creators, and portfolio-level reporting, all coordinated and scalable.
Marketing a label is different from marketing an artist. You need systems that scale across a roster, data that compounds across campaigns, and reporting that shows you the full picture. That is what we build — a scalable external marketing team that grows your entire catalog, not just one release at a time.
Run campaigns across multiple artists simultaneously with shared infrastructure — ad management, PR relationships, creator networks, and reporting systems.
Reporting that shows you the full picture — per-artist, per-release, and portfolio-level — with shared learnings that make every subsequent campaign smarter.
Not just new releases — we identify and reactivate tracks in your back catalog with untapped streaming potential, turning dormant catalog into revenue.
Expand your artists into new geographic markets with targeted campaigns, localized pitching, and regional audience development across territories.
We handle every channel that contributes to streaming growth and audience development — coordinated across your roster and reported at the portfolio level.
Every release gets a tailored campaign — pre-release planning, launch, and post-release growth — coordinated across streaming, social, advertising, PR, and creators. See our artist promotion approach →
Coordinated campaigns across multiple artists simultaneously — with shared data, cross-promotion, and scalable systems that let you market a roster without multiplying your workload.
Reactivate back-catalog tracks with untapped potential — re-pitching to playlists, running targeted ads, and positioning dormant catalog for a second life of streaming revenue.
Editorial pitching, independent curator outreach, profile optimization, and streaming growth at scale across your roster. See our Spotify marketing approach →
Shared media relationships and PR campaigns scaled across your roster — giving every artist access to the same quality of press outreach. See our PR services →
Creator marketing scaled across your roster — shared creator networks, campaign systems, and cross-artist learnings that make every creator campaign more effective. See our creator marketing →
Centralized paid media management across Meta, TikTok, YouTube, and Google — with budget allocation, creative production, and cost-per-stream optimization across all artists.
International market activation across your roster — expanding artists into new territories with targeted campaigns and regional audience development.
Reporting across your entire roster — per-artist, per-release, and portfolio-level — with shared learnings that make every subsequent campaign smarter.
Labels with 3 to 20 artists that need scalable marketing systems but do not have the budget for a full in-house marketing department.
Management companies managing multiple artists who need a coordinated marketing partner across their entire roster.
Distributors and publishers looking to offer marketing services to their clients or promote their own catalog across multiple territories.
New labels building their first roster that need marketing infrastructure from day one — without the cost of building it in-house.
We handle every channel that contributes to streaming growth and audience development — coordinated across your roster and reported at the portfolio level.
Coordinated release campaigns for every artist on your roster — each release timed, pitched, and promoted with a strategy tailored to the artist, genre, and market position.
Coordinated campaigns across multiple artists simultaneously — with shared data, cross-promotion, and scalable systems that let you market a roster without multiplying your workload.
Revive and grow your back catalog — identifying tracks with untapped potential, re-pitching to playlists, and running reactivation campaigns that turn dormant catalog into streaming revenue.
Coordinated Spotify and DSP campaigns across your roster — editorial pitching, independent curator outreach, profile optimization, and streaming growth at scale.
Centralized paid media management across Meta, TikTok, YouTube, and Google — with budget allocation, creative production, and cost-per-stream optimization across all artists and releases.
PR and creator marketing scaled across your roster — shared media relationships, creator networks, and campaign systems that give every artist access to the same quality of promotion.
Geographic market activation across your roster — expanding your artists' listener base into new territories with targeted campaigns, localized pitching, and regional audience development.
Reporting that shows you performance across your entire roster — per-artist, per-release, and portfolio-level — with shared learnings that make every subsequent campaign smarter.
Your label marketing program draws on these specialized services — each scaled across your roster with shared systems and data.
Record label marketing is the coordinated strategy of promoting multiple artists, releases, and catalog across a label's roster — with scalable systems, shared data, and portfolio-level reporting. Unlike individual artist promotion, label marketing requires infrastructure: the ability to run campaigns across multiple artists simultaneously, share learnings between campaigns, cross-promote within the roster, and report at both the per-artist and portfolio level. It is essentially having an external marketing team that can scale across your entire catalog without the overhead of building that team in-house.
Most independent labels do not have the resources to build a full in-house marketing team with specialists in streaming, paid advertising, PR, creator marketing, and data analysis. An agency like Stramasa gives you that team on demand — with the depth of expertise across every channel, the systems to scale across a roster, and the flexibility to scale up or down based on your release schedule. You get the capability of a full marketing department without the fixed cost of hiring one.
Yes. Multi-artist campaign management is core to what we do for labels. We build scalable systems that let us run coordinated campaigns across multiple artists simultaneously — with shared data, cross-promotion opportunities, and consistent quality across the roster. Each artist gets a tailored strategy, but the infrastructure — ad management, PR relationships, creator networks, reporting systems — is shared, which makes every campaign more efficient than if each artist were handled in isolation.
Yes. Catalog promotion is one of the most underutilized revenue opportunities for labels. We analyze your back catalog to identify tracks with untapped potential — songs that are performing well on algorithmic playlists, tracks with consistent streaming patterns, or releases that were never properly promoted. We then run reactivation campaigns: re-pitching to playlists, running targeted ads, creating fresh content, and positioning the track for a second life. Catalog promotion often delivers some of the highest ROI in music marketing.
We provide portfolio-level reporting that shows you performance across your entire roster — with the ability to drill down into per-artist and per-release detail. You see which artists are growing fastest, which releases are driving the most streams, which channels are most effective by genre, and where the opportunities are for the next campaign. We also surface shared learnings — insights from one artist's campaign that can be applied to others — so every subsequent campaign benefits from the data of the ones before it.
Label marketing engagements are structured based on the size of your roster, release frequency, and scope of work. For labels with 3 to 5 active artists, engagements typically start at $5,000 to $10,000 per month. For larger labels with 10+ artists and frequent release schedules, programs range from $10,000 to $30,000+ per month. We offer flexible structures — from per-release campaign pricing to ongoing retainer programs — and we help you determine the right model based on your release schedule and budget.
We work with independent labels, emerging labels, and established independent music companies. Our sweet spot is labels that are large enough to need scalable marketing systems but not large enough to justify a full in-house marketing department. We also work with distributors, artist management companies, and music publishers who need coordinated marketing across their catalogs.
Book a free strategy call with our label marketing team. We'll review your roster, your release schedule, and your goals — then map out a scalable marketing program that grows your entire catalog.
