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What Are the Benefits of Digital Advertising?
Before investing in digital advertising, take a look at these statistics to see exactly why you should make it a priority:
- According to Google, there were 3.5 billion searches per day in 2018, or a total of 1.2 trillion searches for the entire year.
- 92% of searchers will choose a business on the first page of their search.
- 64% of online shoppers say a social media video helped inform their purchase decision.
- Social media user rates have continued to rise, with total users expanding by 13% from 2017 to 2018.
- In 2018, digital ad revenues surpassed $100 billion for the first time.
Stramasa’s Most Effective Digital Advertising Channels
This is one of the most widely used channels for marketers, and it involves placing display or banner ads across different platforms and paying for every click received. PPC accounted for $10.1 billion in ad spending during 2017 alone, with more than 7 million advertisers displaying ads.
Social Media Advertising
Platforms like Facebook, Twitter, and Instagram are excellent tools to reach targeted and interested audiences. Advertising on social media can be paid or organic and can range from sponsored posts on users’ feeds to viral campaigns, online reviews, and various content placed on your page at no cost. a Digital Advertising Agency like Stramasa can help optimize this.
Video is quickly emerging as one of the most popular digital advertising strategies considering more people prefer it to written and photographic content. Video advertising includes traditional ads, but can also entail Q&As, small and engaging branded videos made with tools like VideoBoost, tutorials, and other “soft-sell” types.
Search Engine Advertising
One of the first things consumers do when researching a product is a basic Google search. Search engine advertising helps position companies to be noticed quicker. Paid search advertising will place ads at the top of results, but organic methods like search engine optimization (SEO) help your website place higher in search results.
Display or banner ads are generally static images or graphics that feature your branding and a quick call to action. These ads are usually placed on other websites and are used to generate new leads and expand your exposure.
Stramasa – The Digital Advertising Agency For You
There are many reasons why choosing Stramasa as your Digital Advertising Agency is the best investment you can make. Our combined industry experience and passion to help your business grow is unmatched. Let’s plan a call so we can get to know each other.
We are a full-service agency offering end-to-end services & consulting. Discover our specialized services below.
What is Digital Advertising?
Digital advertising (also known as online advertising) is a form of marketing used by companies to promote its brand, product, or service through digital channels. It consists of actions in web browsers, social media pages, blogs, apps, or any other form of contact through the Internet. With the digital transformation, more and more options arise for companies to communicate with the market and, of course, its audience.
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Our ESG Commitment
For our company, being a leading ESG Communications & Digital Marketing agency and double minority-owned company, being socially responsible means being a part of meaningful change. We aim to lead the way in Environmental, Social and Governance (ESG) efforts for our clients through CSR & DEI marketing & communications, celebrate diversity in our team and support our entire global community – not just in how we do business around the world but also in how we help other businesses be a good and responsible corporate citizen.
Our industry experience & market insights make the difference
With any industry, understanding how to most effectively approach the market is crucial to growing a business. If you’re looking for help from a digital marketing agency it pays to choose one that already understands your industry and your customers. Take a flying start with Stramasa as your B2B digital agency partner thanks to our industry insights, local & global learnings and understanding of your ideal brand positioning for your target audience in your sector. We’re always eager to deepen our expertise & learn about new industries so let’s connect!