Marketing Automation Agency

Stramasa is a leading marketing automation agency with proven experience in creating goal-based campaigns using marketing automation to keep your business and your leads on track. We focus on the behavior, needs, and interests of your individual prospects and leads to improve their experience with your brand and their desire to convert.

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Join dynamic companies & brands who trust our expertise

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B2b SaaS Marketing Agency
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Industrials Marketing Agency Company
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hospitality hotel marketing agency

Top B2B Marketing Automation Strategies for Marketing to Sales Automation

Crafting the most effective B2B marketing automation strategies requires a strong approach tailored to the unique needs of your target audience. From initial lead generation to seamless integration with your sales processes, our strategies are designed to drive measurable results and maximize ROI.

  • The foundation of any successful B2B marketing automation strategy lies in defining clear goals and understanding the intricacies of your target audience. By conducting thorough research and analysis, we ensure that our strategies are aligned with your business objectives and resonate with your ideal customers.
  • Harnessing the power of SEO optimization, social media engagement, and targeted email campaigns, we create a multi-channel approach to reach and engage decision-makers within your industry. By leveraging these channels effectively, we nurture leads and maintain meaningful relationships throughout the buyer’s journey.
  • Our hyper-targeted digital campaigns, deployed on platforms like Google Ads and LinkedIn, enable you to reach key decision-makers with precision and efficiency. By utilizing advanced targeting options such as job titles, industry sectors, and company size, we ensure that your messaging resonates with the right audience segments, driving increased engagement and conversions.
  • With our account-based marketing (ABM) techniques, we personalize outreach and tailor messaging specifically to individual companies or prospects. By focusing on high-value accounts and delivering personalized experiences, we increase the likelihood of conversion and drive revenue growth.
  • To stay top-of-mind with decision-makers who have previously engaged with your brand or visited your website, we implement retargeting strategies that keep your brand front and center throughout their decision-making process. By delivering relevant content and offers, we nurture leads and drive them towards conversion.


Email Marketing Automation Agency Services

Revolutionize your email marketing automation strategy with our expert email automation agency. Specializing in tailored solutions, we optimize your email campaigns for maximum impact. From lead generation to conversion, our advanced automation techniques streamline your marketing processes. Our agency offers personalized communication, ensuring relevance and engagement with your audience. Whether you’re a small business or a large enterprise, our services are designed to meet your unique needs. Partner with us to unlock the full potential of email marketing automation and drive measurable results. Elevate your email marketing efforts and stay ahead of the competition with our cutting-edge solutions.

Frequently Asked Questions about Marketing Automation

What is Marketing Automation?

Marketing automation is the process of using software and technology to automate repetitive marketing tasks, such as email campaigns, social media posting, and lead nurturing. It streamlines marketing efforts, improves efficiency, and allows for personalized communication with leads and customers. By automating tasks like segmentation, scheduling, and tracking, businesses can better target their audience, nurture leads through the sales funnel, and ultimately drive more conversions and revenue.

What is a Marketing Automation Strategy?

A marketing automation strategy is a vital playbook for brands aiming to streamline their marketing efforts. By automating processes, it enhances sales funnel efficiency and delivers exceptional customer support. This strategy eliminates guesswork and provides clarity on the ‘what, who, where, and when’ of marketing actions. It identifies the target audience and selects the most suitable campaign types. Moreover, it determines optimal content placement and ensures seamless plan execution by the marketing team. A well-crafted marketing automation strategy is essential for driving targeted and impactful campaigns, maximizing visibility, and achieving business objectives efficiently.

How Marketing to Sales Automation can support your buyer’s Journey?

Understanding buyer personas thoroughly is essential. Charting the buyer’s journey for each persona allows for targeted engagement. Performing a content audit ensures content relevance and effectiveness. Analyzing analytics provides valuable insights into customer behavior and preferences. Engaging with sales and support teams allows for alignment and collaboration. Planning programs and activities to engage buyers at every stage ensures a seamless journey. Finally, outlining the necessary systems and technologies facilitates the implementation of these initiatives effectively.

How to automate Digital Marketing?

Automating digital marketing involves leveraging tools and technologies to streamline repetitive tasks, optimize processes, and enhance efficiency in online marketing efforts. Key steps to automate digital marketing include:

  1. Implementing marketing automation software to schedule and automate email campaigns, social media posts, and other marketing activities.
  2. Utilizing customer relationship management (CRM) systems to manage customer data, track interactions, and personalize marketing messages.
  3. Employing tools for automated content creation, distribution, and optimization to save time and improve content performance.
  4. Setting up workflows and triggers to automate lead nurturing, segmentation, and follow-up based on user behavior and engagement.
  5. Regularly analyzing performance metrics and using data-driven insights to refine and improve automated marketing strategies.

What is B2B Marketing Automation

B2B marketing automation refers to the use of software and technology to automate marketing processes specifically tailored for business-to-business (B2B) companies. It streamlines lead generation, lead nurturing, and customer relationship management, enabling targeted communication with B2B clients. By leveraging automation tools, businesses can optimize their marketing efforts, improve efficiency, and drive revenue growth in the B2B sector.

What do Marketing Automation Consultants do?

Marketing automation consultants specialize in helping businesses implement and optimize marketing automation strategies and tools. They provide expert guidance on selecting the right automation software, setting up workflows, integrating systems, and analyzing data to maximize ROI. Marketing automation consultants offer tailored solutions to streamline marketing processes, improve lead generation and nurturing, and enhance overall marketing performance for businesses of all sizes and industries.

Why Choose a Business Automation Agency

Choosing a business automation agency enables companies to streamline operations, enhance efficiency, and drive growth through automation technologies. Business automation agencies specialize in implementing automation solutions across various business functions, including marketing, sales, customer service, and operations. By leveraging automation tools and expertise, these agencies help businesses automate repetitive tasks, improve productivity, and deliver exceptional customer experiences, ultimately leading to increased profitability and competitive advantage.

What are Marketing Automation Tools?

Marketing automation tools are software platforms designed to automate and streamline marketing tasks and workflows. These tools enable businesses to automate email marketing, social media posting, lead nurturing, and more, saving time and improving efficiency. With features like segmentation, personalization, and analytics, marketing automation tools empower businesses to deliver targeted and relevant content to their audience, ultimately driving engagement, conversions, and revenue growth. Popular marketing automation tools include HubSpot, Marketo, Pardot, and Mailchimp, among others.

Our Marketing Automation Solutions

Marketing Automation Software

We help you find the right marketing automation solutions for your business and our specialists have experience with your marketing automation software. Our marketing automation and email marketing consultants have know all of the key software solutions. This includes Salesforce, Mautic, Marketo, Microsoft Dynamics Hubspot & Hubspot CRM, Eloqua and many others.

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Marketing Automation Services Agency Stramasa

Marketing Automation Services

We offer services that help brands in a wide range of B2B and B2C markets to design, create and deploy a marketing automation strategy that picks up on the right data, behavioral cues and demographic profiling to deliver the right content in real-time, creating much better conversations between you and your audiences.

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Marketing Automation Specialist

Stramasa specialists will give you access to expertise and resources in terms of the right strategy, technical set up and the actual implementation – so you can get going with automating elements of your sales, marketing and customer service. 

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Industry-Specific Marketing Automation Strategy

To build an adequate B2B marketing automation strategy that enables you to win over the competition and complexities, and get results, calls for the right tools, tactics and partner.  Stramasa helps you define marketing automation strategy that optimizes lead scoring management, aligns marketing-sales collaboration, optimizes overall ROI.

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Stramasa – The Marketing Automation Agency For You

There are many reasons why choosing Stramasa as your Marketing Automation Agency is the best investment you can make. Our combined industry experience and passion to help your business grow is unmatched. Let’s plan a call so we can get to know each other.

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We have the right digital marketing software & solutions certifications

HubSpot

Inbound Marketing, Sales, and Service Software

WordPress

Blog Tool, Publishing Platform, and CMS

WooCommerce

Ecommerce Webshop Plugin for WordPress

Google

Analytics 360, Tag, DSP, Manager, DV360 & Campaigns

Salesforce

CRM Software & Cloud Computing Solutions

Shopify

Popular Ecommerce Platform

Hootsuite

Social Media Management Software Platform

Illustrator

Graphic Visual Design Software

Amazon

Amazon eCommerce, Amazon Marketing, Amazon DSP

Marketo

Best-in-Class Marketing Automation Software

SemRush

SEO, PPC, SMM, Keyword Research, Competitive Research….

SharePoint 365

Team Collaboration & Documentation Software Tools

Mautic

Open Source Marketing Automation Application

Sprout Social

Social Media Management Solution

Eloqua

Oracle Marketing Automation Solution

Hotjar

Website Heatmaps Behavior Analytics

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Our expertise makes the difference

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Our industry experience and market research make the difference

With any industry, understanding how to most effectively approach the market is crucial to growing a business. If you’re looking for help from a digital marketing agency it pays to choose one that already understands your industry and your customers. Take a flying start with Stramasa as your B2B digital agency partner thanks to our industry insights, local & global learnings and understanding of your ideal brand positioning for your target audience in your sector. We’re always eager to deepen our expertise & learn about new industries so let’s connect!

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Energy, Oil & Gas

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