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What Goes into the Integrated Marketing Mix?
An integrated marketing mix is the combination of channels and services that when put together help construct a holistic digital marketing strategy. Any common combination of services in the digital marketing landscape could be considered an integrated marketing mix so long as they are working together. Common combinations like search engine optimization and email marketing can help grow your newsletters, where videography and social media management can help grow your following. Even combinations like PR and Marketing can come together in an integrated agency to yield spectacular results.
Integrated Marketing Strategy
Integrated marketing isn’t just about splashing similar ads across different channels. Success depends on how well you connect with your audience and how well you adapt your message for each marketing platform. It’s about telling a consistent story to elicit emotions from your customers. So, how do you begin building a successful integrated marketing campaign? Plan a call with our experts and we’ll be happy to support you!
Integrated Marketing Communications
Integrated marketing communications is the process of conveying a unified message across a variety of channels to drive higher customer engagement for a company’s products and solutions.
Integrated Marketing Solutions
What does it mean to get B2B marketing right? If you’re nurturing your customers instead of targeting them, you’re on the right track. At Stramasa, we offer integrated marketing solutions with an aim to design and run customized campaigns across multiple platforms that resonate with your business audience.
Stramasa – The Integrated Marketing Agency For You
There are many reasons why choosing Stramasa as your Integrated Marketing Agency is the best investment you can make.
Our combined industry experience and passion to help your business grow is unmatched. Let’s plan a call so we can get to know each other.
We are a full-service agency offering end-to-end services & consulting. Discover our specialized services below.
What is Integrated Marketing?
Integrated marketing is a holistic approach to marketing that includes all general communication and promotional disciplines including branding, advertising, design, digital and communications. Similar to omnichannel marketing, integrated marketing is an approach to marketing that uses several tactics for reaching consumers. Few, if any, brands use only one method of communication in a campaign anymore.
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Ready to grow your business together with us? Let’s connect!
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Monday to Friday: 9:00 AM to 7:00 PM GMT+1
Saturday: 9:00 AM to 5:00 PM
Our expertise makes the difference
We’re an international agency, you can find us here
New York (NYC) / Chicago / San Francisco / Florida (Miami + Orlando) / San Diego
Belgium (Brussel / Ghent) – United Kingdom (UK) (London) – France (Paris)
Vancouver – Toronto
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Metro Manila – Makati – Cavite
Find our specialists in Copenhagen, Texas, Singapore, Dubai, Manchester, Cleveland, France, The Netherlands, India, Mumbai, Dallas, Indiana, Houston, Utah.
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We have the right software, tools & solutions to match your needs.
CRM Software & Cloud Computing Solutions
Team Collaboration & Documentation Software Tools
Open Source Marketing Automation Application
Oracle Marketing Automation Solution
Our ESG Commitment
For our company, being a leading ESG Communications & Digital Marketing agency and double minority-owned company, being socially responsible means being a part of meaningful change. We aim to lead the way in Environmental, Social and Governance (ESG) efforts for our clients through CSR & DEI marketing & communications, celebrate diversity in our team and support our entire global community – not just in how we do business around the world but also in how we help other businesses be a good and responsible corporate citizen.
Our industry experience & market insights make the difference
With any industry, understanding how to most effectively approach the market is crucial to growing a business. If you’re looking for help from a digital marketing agency it pays to choose one that already understands your industry and your customers. Take a flying start with Stramasa as your B2B digital agency partner thanks to our industry insights, local & global learnings and understanding of your ideal brand positioning for your target audience in your sector. We’re always eager to deepen our expertise & learn about new industries so let’s connect!