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What is a Social Commerce Platform?
A social commerce platform doesn’t necessarily have a defined meaning; instead, they allow brands and businesses to sell products and services with the help of social media platforms, content, and elements.
Traditionally social media was used as a marketing tool to increase eCommerce conversion rate and sales.
But things have changed, with social shopping, users never have to switch their platforms. The entire procedure of exploring the brands’ products to look at the details and finally, check out; everything’s done without leaving the social platform.
Social Commerce Strategy
Social commerce is the strategy of marketing and selling your products through social media platforms. Sales through social media channels worldwide is expected to nearly triple by 2025—it’s an opportunity that’s too good to miss.
Social Commerce with Influencers
Influencers can share shoppable posts, too, by tagging products in their feed posts or Instagram Stories. When a user taps on a product tag, they’re taken directly to the in-app product page on the brand’s profile. In other words, the product isn’t part of the influencer’s profile or shop, but of the brand’s.
Live shopping & Social Commerce
Live shopping merges live video and ecommerce. With live shopping, brands can create a fun, interactive livestream experience and promote their products, which viewers can then buy directly from the livestream. Live shopping is big in the Asian market, where it reached about $171 billion in 2020.
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For our company, being a leading ESG Communications & Digital Marketing agency and double minority-owned company, being socially responsible means being a part of meaningful change. We aim to lead the way in Environmental, Social and Governance (ESG) efforts for our clients through CSR & DEI marketing & communications, celebrate diversity in our team and support our entire global community – not just in how we do business around the world but also in how we help other businesses be a good and responsible corporate citizen.
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What is AI Marketing?
Artificial intelligence (AI) marketing is the process of leveraging AI methods and tools such as data models, algorithms and machine learning to produce customer insights that marketers can use to optimize spending, customize content and personalize the customer journey.
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With any industry, understanding how to most effectively approach the market is crucial to growing a business. If you’re looking for help from a digital marketing agency it pays to choose one that already understands your industry and your customers. Take a flying start with Stramasa as your B2B digital agency partner thanks to our industry insights, local & global learnings and understanding of your ideal brand positioning for your target audience in your sector. We’re always eager to deepen our expertise & learn about new industries so let’s connect!