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Our Unique Virtual, Hybrid & Live Experiential Marketing Services
More brands are investing in experiential marketing than ever before. In fact, a recent Freeman Global Brand Experience Study found that one in three CMOs said experiential marketing would account for at least 20% of their marketing budgets in three to five years. What do these CMOs know? They know that experiential marketing works
of people say a live event is more effective than television ads
of people are more likely to purchase a product after a live experience.
of companies who run experiential campaigns report 10-1 returns on investment.
Experiential Marketing Strategy
When it comes to expanding awareness and engagement in your business, nothing matches a well-crafted experiential marketing campaign strategy. Unlike other types of customer-outreach efforts, experiential marketing can achieve numerous objectives at the same time — boosting brand awareness, engaging current and prospective customers, spurring greater product demand and strengthening a brand’s voice and identity.
Experiential Marketing Company
We create experiences for the world’s leading brands. We’re a team of thinkers, planners and makers, designing live events, virtual experiences and unique digital tools. We find the extraordinary.
Experiential Marketing Events
Experiential marketing has become a popular way for brands to bond with their clients and customers. By providing an interactive experience customers are invited to engage physically with a product or brand, creating a tangible experience that is unique to this form of marketing. Creating a truly memorable personal experience for your customers leaves a lasting impression that can be difficult to replicate with other marketing channels.
Experiential Marketing Campaigns
Experiential marketing is such a sweeping approach to driving brand awareness and conversions that there is no one exact way to plan and execute your event. But at the most basic level, you need to create goals, a budget, and then a cross-channel marketing plan. And just like any other marketing campaign, it needs to be centered around your unique audience and be measurable with KPIs that make sense for your brand. Promote your event on social media or via your email list.
Experiential Marketing Brand Activation
Brand activation refers to generating consumer interest by allowing consumers to use a product or experience a service. In this way, the brand’s value is “activated,” or realized by the consumer, who then connects the value given with the brand and walks away with a strong impression. With enough brand activation work, a core of consumers will have a strong, favorable opinion about the business because of personal interaction and will spread this opinion among others.
Experiential Marketing Managers
An experiential management team create compelling and emotional campaigns that resonate with their target market, build trust and consumer loyalty. There is not a quick win or a one-way ticket to success on this, experiential management is a strategy which is constantly evolving and unique to a brand. If it was the same in all retailers, or if a brand didn’t frequently change, adapt and advance their offering, destinations wouldn’t create a memorable experience, it would become the norm.
Stramasa – The Experiential Marketing Agency For You
There are many reasons why choosing Stramasa as your Experiential Marketing Agency is the best investment you can make. Our combined industry experience and passion to help your business grow is unmatched. Let’s plan a call so we can get to know each other.
We are a full-service agency offering end-to-end services & consulting. Discover our specialized services below.
What is Experiential Marketing?
Also called engagement marketing, experiential marketing is a marketing strategy that immerses customers within a product or deeply engages them. In short, experiential marketing enables consumers to not just buy products or services from a brand, but to actually experience the brand. Emotional connections between the brand and the consumer are created through memorable and unique experiences. Experiential marketing not only involves customer engagement, but also often improves it in the process.
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For our company, being a leading ESG Communications & Digital Marketing agency and double minority-owned company, being socially responsible means being a part of meaningful change. We aim to lead the way in Environmental, Social and Governance (ESG) efforts for our clients through CSR & DEI marketing & communications, celebrate diversity in our team and support our entire global community – not just in how we do business around the world but also in how we help other businesses be a good and responsible corporate citizen.
Our industry experience & market insights make the difference
With any industry, understanding how to most effectively approach the market is crucial to growing a business. If you’re looking for help from a digital marketing agency it pays to choose one that already understands your industry and your customers. Take a flying start with Stramasa as your B2B digital agency partner thanks to our industry insights, local & global learnings and understanding of your ideal brand positioning for your target audience in your sector. We’re always eager to deepen our expertise & learn about new industries so let’s connect!