Omnichannel Marketing Services

Omnichannel vs Multichannel Marketing

Companies using the multichannel strategy try to maximize the performance of each channel. They structure their organization into “swim lanes” focused on each channel. The channels each have their structure and revenue goals. The Omni-channel approach is the opposite. It puts the customer, not the corporate structure, at the center of its strategy. It acknowledges that customers sometimes use channels simultaneously. For example, a customer might check reviews on a mobile device while in-store. This action helps them decide whether to buy a product.