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What is Amazon DSP?
Amazon DSP provides a technology platform for planning campaigns, designing creatives, organizing audience data, finding and buying inventory, and measuring and optimizing campaigns. As a leading Amazon DSP marketing agency, Stramasa has the tools to support you, not just in launching your products, but also helping your Amazon business succeed. We work to drive profit and reduce time through audience targeting and dynamic ads.
How Does Amazon DSP Work?
At Stramasa, we take an all-encompassing holistic approach to creating your eCommerce marketing campaigns with our integrated Amazon consulting service. We understand that your products are unique to your company and should be treated accordingly. Our experienced retail marketing team focuses on collaboration, competitive research, and marketing strategy to understand your unique client base and what drives their purchasing decisions.
Top eCommerce Agency specialized in Amazon Ads
As a top eCommerce agency, it is our goal to provide your business with an unfair eCommerce advantage that focuses on a multi-channel and researched backed approach that will raise the bar for your eCommerce sales.
How Amazon DSP Makes a Difference
Proprietary Amazon First-party Data
Dynamic Ads Fueled by Machine Learning
Actionable Insights and Unified Measurement
Comprehensive and Unique Inventory
All the Amazon Metrics You Need in One Place
With Amazon DSP, actively influence decision-making through audience insight data and behavior. These metrics will help you make informed decisions when creating and optimizing your ads.
CLTV (Customer Lifetime Value)
Determining the lifetime value of your customers helps you perceive their loyalty, improving your ads to existing customers.
DPVR (Detailed Page View Rate)
Refers to the total number of promoted product Amazon Detail page views, divided by number of ad impressions. This shows which campaigns are working.
Total ACoS is a ratio of Amazon advertising spend to the total sale of the products. This takes into account organic sales and paid.
Repeat Purchase Rates
Monitoring purchase rates between customers shows retention and the value of your campaigns.
AOV (Average Order Value)
Measuring the amount every customer spends per transaction allows businesses to understand their customers’ behaviors.
Examining ATC rates provides insight into which campaigns are the most effective for your audience.
Amazon Marketing Strategy
Amazon’s marketing mix (or 4Ps) is created to take advantage of its e-commerce operations. Its four components enable international growth and competitiveness while Amazon.com innovates its other services.
We truly care about your success.
Our passion is the promise that we will put more effort into your brand revolution because we aim to exceed expectation. We make the effort to understand both your company and your industry.
We create win-win partnerships in trust.
We openly share our knowledge, expertise, market insights & strategy with our clients and give full access, control & ownership of platforms & deliverables to remove dependencies.
We are digital pioneers & data-driven.
We love creating and spreading beautiful stories driven by metrics & data. Therefore, all tactics will be based on in-depth analysis and research and will improve continuously.
We are globally experienced with local insights.
We offer 25 years of international outreach & market specialization experience to support our clients on a global scale with local & regional insights.
We are a full-service digital marketing agency offering industry specialized services
Contact us and let’s connect!
Ready to grow your business together with us? Let’s connect!
Contact & Availability
Monday to Friday: 9:00 AM to 7:00 PM GMT+1
Saturday: 9:00 AM to 5:00 PM
Sunday: 9:00 AM to 5:00 PM
Our expertise makes the difference
We’re an international marketing & communications agency
New York (NYC) / Chicago / San Francisco / Florida (Miami + Orlando) / San Diego
Belgium (Brussel / Ghent) – United Kingdom (UK) (London) – France (Paris)
Vancouver – Toronto
Dubai – U.A.E. /India (Mumbai)
Metro Manila – Makati – Cavite
Find our specialists in Copenhagen, Texas, Singapore, Dubai, Manchester, Cleveland, France, The Netherlands, India, Mumbai, Dallas, Indiana, Houston, Utah.
Join dynamic companies & brands who trust our expertise
Our industry experience & marketing insights make the difference
With any industry, understanding how to most effectively approach the market is crucial to growing a business. If you’re looking for help from a digital marketing agency it pays to choose one that already understands your industry and your customers. Take a flying start with Stramasa as your B2B digital agency partner thanks to our industry insights, local & global learnings and understanding of your ideal brand positioning for your target audience in your sector. We’re always eager to deepen our expertise & learn about new industries so let’s connect!
We have the right digital marketing software & solutions certifications
CRM Software & Cloud Computing Solutions
Team Collaboration & Documentation Software Tools
Open Source Marketing Automation Application
Oracle Marketing Automation Solution
Our ESG Commitment
For our company, both a leading ESG Communications & Digital Marketing agency and double minority-owned company, being socially responsible means being a part of meaningful change. We aim to lead the way in Environmental, Social and Governance (ESG) efforts for our clients through CSR & DEI marketing & communications, we celebrate diversity in our team and partner with ambitious and innovative brands with a strong focus on Sustainability, Diversity, Equity and Inclusion. Learn more about Our Commitment & Impact here.
New York (NYC) – USA
Vancouver – Canada
Brussels – Belgium
Melbourne – Australia
Manila – Philippines
Dubai – U.A.E.