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How our Instagram and Facebook Ads for Ecommerce Work
Ecommerce Facebook Ads Strategy
We’ll develop a comprehensive ecommerce Facebook ads strategy for your business, focusing on how to best allocate your budget for maximum return on investment. When you work with us, you’ll get a Facebook ad strategy that outlines:
- Who we’ll market to. What does your audience look like, and how can we best identify them on Facebook?
- The optimal Facebook ads funnel. Ecommerce businesses should be targeting consumers at all steps of the sales funnel — people who have never heard of you before, may be familiar with you, or who may have visited your site before, just to name a few. Ads, messaging and offers need to be customized for each step of the funnel. We’ll design a Facebook ads strategy to repeatedly engage with prospective buyers and move them down the funnel.
- The most effective types of ads. What imagery will work best for your intended audience and stage in the funnel? Should there be videos? What type of copy will work best at each step?
- Effective remarketing plans. Reaching out to people who have already heard of your brand, or who have even already purchased from you before, is a great way to drive additional sales at a much lower cost.
- How we’ll measure success and optimize accordingly. What will we be tracking? What KPIs will be most relevant to your goals, and how will we adjust campaigns based on the data we get?
Facebook Audience Targeting
One of the things that makes Facebook ads for ecommerce so powerful is the ability to target the exact audiences you want. This can be a double-edged sword though as getting the targeting wrong will lead to wasted ad spend and poor performance. Even the best ad copy, images and visuals will not help you in this case.
Stramasa will help you connect with Facebook users who are most likely to be interested in your products and what you have to offer. We’ll comb through data about people who are already shopping with you, and use that information to create target audiences that resemble your customers the most for attributes like interests, behaviors, age, location etc. We’ll also set up lookalike audiences to further expand your customer base. We’ll test multiple audiences and scale up what’s working the best.
Ecommerce Facebook Ad Copy and Design
Knowing your audience doesn’t help if your ads are boring! “We combine eye-catching visual design — whether static images or video — with clear, engaging copy that conveys the appeal of your products in just a few words, just like the best ecommerce Facebook ads do. We’re veterans at crafting Facebook ad copy for ecommerce that’s clever, persuasive, and excellent at making people shop on your site and convert.
Build Converting Landing Pages
Many times, sending users directly to your site is not the most effective option. Imagine if a prospective shopper clicked on one of your Facebook ecommerce ads and was sent to an unclear product category page, or worse, your home page, rather than a page specifically designed for the product they were interested in. They probably wouldn’t buy!
Stramasa – The Ecommerce Facebook Ads Agency For You
There are many reasons why choosing Stramasa as your Ecommerce Facebook Ads Agency is the best investment you can make. Our combined industry experience and passion to help your business grow is unmatched. Let’s plan a call so we can get to know each other.
We are a full-service digital marketing agency offering industry specialized services.
What are Facebook Ads?
Facebook ads are paid messages that businesses place on Facebook. This gives you the flexibility to write in your own voice. Plus, you can reach the people who matter most to you, as explained in the social network’s beginner’s guide. Contact Stramasa as your Facebook Ads Agency to help you with these Facebook ads.
Contact us and let’s connect!
Ready to grow your business together with us? Let’s connect!
Contact & Availability
Monday to Friday: 9:00 AM to 7:00 PM GMT+1
Saturday: 9:00 AM to 5:00 PM
Sunday: 9:00 AM to 5:00 PM
Our expertise makes the difference
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For our company, both a leading ESG Communications & Digital Marketing agency and double minority-owned company, being socially responsible means being a part of meaningful change. We aim to lead the way in Environmental, Social and Governance (ESG) efforts for our clients through CSR & DEI marketing & communications, we celebrate diversity in our team and partner with ambitious and innovative brands with a strong focus on Sustainability, Diversity, Equity and Inclusion. Learn more about Our Commitment & Impact here.
Our industry experience & marketing insights make the difference
With any industry, understanding how to most effectively approach the market is crucial to growing a business. If you’re looking for help from a digital marketing agency it pays to choose one that already understands your industry and your customers. Take a flying start with Stramasa as your B2B digital agency partner thanks to our industry insights, local & global learnings and understanding of your ideal brand positioning for your target audience in your sector. We’re always eager to deepen our expertise & learn about new industries so let’s connect!
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