Mixternal Communications Agency
“Close collaboration between internal and external communications has become paramount” – Stramasa Mixternal Communications Agency
Internal communications has never been more important for brand reputation and external positioning. How your organization treats employees, prioritizes internal efforts such as diversity, equity and inclusion, and creates a safe and secure place to work are all increasingly crucial. That’s why a mixternal communications agency like Stramasa can help you optimize both employer branding AND improve your online reputation (ORM) by using internal communications content for external outreach.
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Think of mixternal communications as an integrated approach that engages both internal and external audiences through a coordinated content and channel strategy
As an experienced communications agency, Stramasa can help support you with a range of activities, including helping companies communicate effectively for improved business operations. We are also involved in activities such as logo designing, branding and brand communication. Read more about our various communication services underneath.
Mixternal Communications Company
The emergence of mixternal communications
The pandemic brought on a huge amount of concern in the workforce, with people concerned about their health and wellbeing, safety, and whether or not they would be able to keep their jobs with the move to remote working.
It also became apparent that a lot of those concerns were being raised in external media, which revealed how important it was that what was being communicated internally was also reflected in the external communications.
Our experts explains that this approach has been imperative for the clients he works with, because if they don’t ensure that their internal and external messaging matches, there could potentially be a reputation risk.
Consistent communication
n the beginning of the pandemic, polls noted that employees highly value communication with their employers and consistent communication is still needed. Wright notes that employees are hungry for information, and whether it’s about current or post-pandemic work arrangements, or what a company’s position on societal issues is, there is more appetite for transparency and clarity.
Moving from dialogue to multilogue
There were an overwhelming amount of challenges to face during the pandemic and there are still many to be dealt with today, but those challenges have reintroduced us to our shared humanity.
Our experts explains that the questions now are:
- How do we turn employees into brand ambassadors?
- How do we give employees assets and opportunities to share about the great experiences they’re having?
Leading with humanity
Whether that’s through platforms internally, externally, or mixternally, Our experts believes it’s about giving employees the opportunity to express themselves.
“I think that’s also a part of what we’ve seen in this change of influence for employees is really employers embracing that everybody is an individual and allowing them to express themselves. And if you allow people to do that in the right environment, then actually you can be more successful.”
Stramasa – The Mixternal Communications Agency For You
There are many reasons why choosing Stramasa as your Mixternal Communications Agency is the best investment you can make. Our combined industry experience and passion to help your business grow is unmatched. Let’s plan a call so we can get to know each other.
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With any industry, understanding how to most effectively approach the market is crucial to growing a business. If you’re looking for help from a digital marketing agency it pays to choose one that already understands your industry and your customers. Take a flying start with Stramasa as your B2B digital agency partner thanks to our industry insights, local & global learnings and understanding of your ideal brand positioning for your target audience in your sector. We’re always eager to deepen our expertise & learn about new industries so let’s connect!
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