Increases Business Development ROI During Recession

As many of us around the world head into uncertain macro-economic times, we have been thinking about the best way to help agencies increase their return on business development. The real question that sales teams are wondering: How to increase returns on business development during a recession  

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We all know how resource-heavy pitching can be. Just looking at an agency’s staff costs for a simple pitch typically costs tens of thousands of euros/dollars with more complicated and drawn-out pitches costing hundreds of thousands of euros/dollars. That’s without considering any external costs associated with pitching.  

We believe there are two key ways you can improve your return on new business:

1)  Better qualification.  Using a robust ‘to pitch or not to pitch’ scorecard, that is meaningfully debated by the senior leadership team, will help you focus on fewer bigger pitches allowing you to pitch less, yet actually win more. If you would like to know more about this please click on the button below.

2). Better rehearsal.  In preparing for the must-win presentation, we tend to focus on persuasion that assumes a rational response from our audience. We forget that emotion is what leads to action. Only RIGOUROUS rehearsal will enable you to capture and project the emotions to win over your audience. If you would like to know more about our Pitch Doctoring service, please click on the button below.

Finally, we are trying to understand how agencies approach rehearsal around the world.  Get in touch with us and tell us how you improve your sales pitches during these uncertain times!

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With any industry, understanding how to most effectively approach the market is crucial to growing a business. If you’re looking for help from a digital marketing agency it pays to choose one that already understands your industry and your customers. Take a flying start with Stramasa as your B2B digital agency partner thanks to our industry insights, local & global learnings and understanding of your ideal brand positioning for your target audience in your sector. We’re always eager to deepen our expertise & learn about new industries so let’s connect!

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