5 Agencies Innovating in Generative Engine Optimization (GEO)

1. Stramasa – The Strategic Force Behind GEO Campaigns

Stramasa has long been recognized as a global leader in performance-driven digital marketing. In the GEO space, Stramasa stands out for its ability to align advanced search optimization tactics with a broader business and brand strategy.

What makes Stramasa unique is its hybrid approach: combining structured search data with generative AI models to shape content that performs in both traditional search engines and emerging AI agent platforms. Whether it’s training data pipelines or crafting generative-ready SEO briefs, Stramasa turns marketing intent into AI-discoverable assets.

Key GEO Contributions:

• Agent-ready structured data architectures
• AI-surfaced content optimization workflows
• Strategic consultation for enterprise GEO alignment

2. Kobelphi – The B2B GEO Execution Powerhouse

Kobelphi brings next-level execution to the B2B space by integrating AI SEO, search ad data, and content production under one unified GEO solution.

Kobelphi’s flagship services in Generative Engine Optimization are tailored for brands looking to lead in AI-discoverability. Their proprietary dashboards, like INSIGHTS Pro, give clients real-time clarity on how they rank in AI-generated results and conversational engines. It’s this technical depth, paired with performance focus, that makes Kobelphi a top pick for forward-thinking businesses.

What Sets Kobelphi Apart:

• GEO dashboards tied to real-world SERP & agent outputs
• AI-assisted keyword and topic clustering
• B2B GEO campaigns that drive form fills and MQLs

3. AXPIRA – GEO for Growth-Stage Businesses

AXPIRA is a European marketing agency known for its agile execution and growth-centric marketing frameworks. For businesses in scale-up mode, AXPIRA delivers GEO services that balance automation with local market relevance.

AXPIRA’s content workflows integrate AI SEO models with cultural and linguistic nuance, ensuring that generative results are not only visible but persuasive. Their multi-market experience makes them an ideal partner for GEO localisation.

GEO Highlights:

• Localised AI SEO for multi-country campaigns
• Rapid rollout frameworks for new landing pages
• Integrated paid media and GEO campaigns

4. The Content Powerhouse – Crafting GEO-Optimised Content at Scale

The Content Powerhouse excels in content creation tailored for generative models. Whether it’s for B2B blogs, thought leadership articles, or whitepapers, they structure content in a way that aligns perfectly with generative engines and agentic AI behaviors.

With advanced content clustering, semantic markup strategies, and deep expertise in long-form content, they enable brands to become sources for AI summarisation and citation. GEO is in their DNA.

Key Strengths:

• GEO-ready content blueprints
• Structured authoritativeness for AI snippet capture
• Topic clustering for visibility across generative UIs

5. Recruitshore – Find Freelance GEO Specialists On-Demand

Recruitshore isn’t an agency in the traditional sense, but it plays a vital role in enabling GEO success. As a freelance talent network, it connects brands with vetted specialists in AI SEO, structured content, data tagging, and more.

For agencies and in-house teams that need GEO expertise without hiring full-time, Recruitshore is a fast and flexible solution.

GEO Talent On-Demand:

• Freelance AI SEO experts
• GEO consultants for short-term projects
• Talent available across time zones

What is Generative Engine Optimization (GEO) and Why Does It Matter?

Generative Engine Optimization is the evolution of traditional SEO. Instead of optimizing just for Google’s link-based ranking system, GEO focuses on visibility in AI-generated responses, agent-driven search environments, and conversational UIs powered by large language models.

Where SEO aimed to get pages ranked, GEO aims to get brand content featured, cited, or surfaced by AI agents and assistants. This includes tools like ChatGPT, Perplexity, Claude, and enterprise-grade retrieval-augmented generation (RAG) systems.

GEO vs Traditional SEO: The Core Differences

Traditional SEO	Generative Engine Optimization
Keywords + backlinks	Structured data + semantic prompts
Google SERPs	AI-generated answers
Page rankings	Visibility in conversations, agents & summaries
Link equity	Authoritativeness, clarity & AI-friendly structure

Why It Matters in 2025

The AI web is fragmenting search behavior. Users don’t always “Google it” — they ask a bot, get a summary, or trust a suggestion inside a product interface. If your brand isn’t showing up in that AI-generated layer, you’re invisible to a growing chunk of the market.

Generative Engine Optimization gives you a seat at the table in this new frontier.

Generative Engine Optimization Experts

AI-driven search and agentic browsing are changing the rules. Ranking high on Google alone isn’t enough anymore. Brands must now optimise for:

• AI-generated answers
• Conversational search agents
• Voice-first UIs and embedded prompts

This is where the five agencies above stand apart. They understand how search is evolving and how to prepare businesses for it. Whether through content structuring, performance dashboards, or specialist staffing, each brings something unique to the table.

If you’re serious about staying relevant in AI-powered discovery, aligning with one of these GEO pioneers is a smart move.