WHAT IS HOSPITALITY MARKETING?
In the hospitality industry, marketing is the process of creating and delivering an experience that satisfies the needs of guests while also generating revenue for the business. Hospitality marketing includes all of the activities that a business does to promote its services to guests.
The goal of hospitality marketing is to attract more guests and encourage them to spend more money while they are in the business. To do this, businesses must first understand the needs and wants of their target market. They then need to create a service that meets these needs and wants in a way that is unique and memorable.
There are many different ways to market a hospitality business. Some common marketing strategies include offline advertising, digital marketing, social media marketing, public relations, and event planning.
However, it is important to remember that each business is different and requires a customized approach, and for that reason hotel digital marketing agencies come into play. The most important thing is to be creative and to focus on providing an exceptional experience for the customers.
Who we can support:
Relationship-Based Hospitality Marketing
Hospitality marketing is all about relationships—not just between you and your customers, but also between your brand and your agency.
At Stramasa, we believe that success comes from building strong ties with our clients. Over the years, we’ve partnered with many well-respected hospitality brands to help them develop fresh strategies, create messaging that resonates, and produce quantifiable results.
Our approach to hospitality and hotel marketing starts with understanding your audiences and your business. We’ll mine every data source available—starting with your own insights—to determine your brand’s unique challenges, opportunities, and audience needs.
From there, we’ll create a detailed strategy to connect with consumers at every point of their journey. This includes looking at everything, from how technology can be used to engage new audiences, to which types of personalization will resonate with potential customers, and how affinity can be strengthened with your existing clientele.
Our ultimate goal is loyalty. We want consumers to feel a deep sense of loyalty to your brand and we want you to feel loyal to our agency. We truly believe that the best results come from rich, lasting partnerships. That’s why many hospitality brands are longtime clients of MDG.
Building meaningful bonds with consumers starts with teaming up with the right advertising and marketing agency. At MDG, we’re here to help your hospitality brand create those relationships and make the most of every marketplace opportunity.
Want an agency partner that gets hospitality marketing?
When should I create my hospitality, resort, or hotel marketing strategy and action plan?
One of the biggest mistakes we see in the hospitality and hotel marketing space is that brands execute before strategizing. To create a truly effective marketing and advertising mix, it’s essential to first have a plan.
The process begins with asking the right questions. For example, which sources do your audiences turn to for information? How can we use the development of new marketing technology to increase bookings? How can our understanding of the decision-making process improve the visitor’s experience? What additional offerings can we cross-sell during a guest’s stay?
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We truly care about your success.
Our passion is the promise that we will put more effort into your brand revolution because we aim to exceed expectation. We make the effort to understand both your company and your industry.
We create win-win partnerships in trust.
We openly share our knowledge, expertise, market insights & strategy with our clients and give full access, control & ownership of platforms & deliverables to remove dependencies.
We are digital pioneers & data-driven.
We love creating and spreading beautiful stories driven by metrics & data. Therefore, all tactics will be based on in-depth analysis and research and will improve continuously.
We are globally experienced with local insights.
We offer 25 years of international outreach & market specialization experience to support our clients on a global scale with local & regional insights.
We are a full-service digital marketing agency offering industry specialized services
Contact us and let’s connect!
Ready to grow your business together with us? Let’s connect!
Contact & Availability
Monday to Friday: 9:00 AM to 7:00 PM GMT+1
Saturday: 9:00 AM to 5:00 PM
Sunday: 9:00 AM to 5:00 PM
Our expertise makes the difference
We’re an international marketing & communications agency
New York (NYC) / Chicago / San Francisco / Florida (Miami + Orlando) / San Diego
Belgium (Brussel / Ghent) – United Kingdom (UK) (London) – France (Paris)
Vancouver – Toronto
Dubai – U.A.E. /India (Mumbai)
Metro Manila – Makati – Cavite
Find our specialists in Copenhagen, Texas, Singapore, Dubai, Manchester, Cleveland, France, The Netherlands, India, Mumbai, Dallas, Indiana, Houston, Utah.
Join dynamic companies & brands who trust our expertise
We have the right digital marketing software & solutions certifications
CRM Software & Cloud Computing Solutions
Team Collaboration & Documentation Software Tools
Open Source Marketing Automation Application
Oracle Marketing Automation Solution
Our ESG Commitment
For our company, both a leading ESG Communications & Digital Marketing agency and double minority-owned company, being socially responsible means being a part of meaningful change. We aim to lead the way in Environmental, Social and Governance (ESG) efforts for our clients through CSR & DEI marketing & communications, we celebrate diversity in our team and partner with ambitious and innovative brands with a strong focus on Sustainability, Diversity, Equity and Inclusion. Learn more about Our Commitment & Impact here.
Our industry experience & marketing insights make the difference
With any industry, understanding how to most effectively approach the market is crucial to growing a business. If you’re looking for help from a digital marketing agency it pays to choose one that already understands your industry and your customers. Take a flying start with Stramasa as your B2B digital agency partner thanks to our industry insights, local & global learnings and understanding of your ideal brand positioning for your target audience in your sector. We’re always eager to deepen our expertise & learn about new industries so let’s connect!
We let the results of our projects speak for themselves
Get a taste of our visual, video & web design skills
New York (NYC) – USA
Vancouver – Canada
Brussels – Belgium
Melbourne – Australia
Manila – Philippines
Dubai – U.A.E.