How to Prevent & Recover from a SEO Crash

In this article, we will explore the reasons why an SEO crash can occur and what you can do to recover from it.

example of an SEO Crash following an algorithm update.

There are several reasons why your website’s organic traffic may suddenly drop, including:

1. Algorithm updates: Google and other search engines periodically update their algorithms to provide the best search results to their users. These updates can impact your website’s ranking, leading to a drop in organic traffic.
2. Technical issues: Technical problems such as website downtime, crawl errors, broken links, and slow page loading speeds can all impact your website’s ranking and organic traffic.
3. Penalty from search engines: If your website is found to be engaging in spammy tactics, such as keyword stuffing or link buying, it can be penalized by search engines, leading to a drop in organic traffic.
4. Competition: As more and more websites enter your market, the competition for search engine rankings can increase, leading to a drop in organic traffic for your website.
5. Change in search behavior: As people’s search behavior changes, the keywords they use to search for products and services may also change. If your website is not optimized for these new keywords, you may see a drop in organic traffic.

example of an SEO crash caused by technical issues & fierce targeted competition

If you have experienced an SEO crash, it is important to act quickly to recover your organic traffic. Here are some steps you can take to recover from an SEO crash:

1. Identify the cause of the crash: Before you can take any steps to recover from an SEO crash, you need to identify the cause of the crash. Use tools such as Google Search Console and Google Analytics to understand what is happening with your website’s traffic and ranking.
2. Fix any technical issues: If you have identified any technical issues with your website, such as crawl errors or broken links, fix them immediately. These technical issues can impact your website’s ranking and organic traffic.
3. Remove any spammy tactics: If your website has been penalized for using spammy tactics, remove these tactics and clean up your website. You can then submit a reconsideration request to the search engine to have your website reviewed.
4. Optimize for new keywords: If you have identified a change in search behavior, optimize your website for the new keywords that people are using to search for products and services.
5. Focus on building high-quality links: Link building is a crucial part of any SEO strategy, as high-quality links can help to improve your website’s ranking and organic traffic. Focus on building high-quality links from reputable websites in your niche.
6. Create high-quality content: High-quality content is key to attracting and retaining organic traffic. Make sure that your website is regularly updated with fresh, relevant, and engaging content.
7. Monitor your progress: Regularly monitor your website’s traffic and ranking to ensure that your recovery efforts are paying off. Use tools such as Google Search Console and Google Analytics to track your progress.

Conclusion

An SEO crash can be a devastating experience for any online business, but with the right approach, it is possible to recover from it. By identifying the cause of the crash, fixing any technical issues, removing any spammy tactics, and the right help from experts like Stramasa, we can get your organic traffic revived!