SEO Crash Course

Stramasa offers SEO Crash Courses, Trainings & Coaching by Industry-Focused SEO Experts.

By completing this SEO crash course, you’ll have a solid understanding of the essential concepts and techniques in SEO and how to apply them to your website to improve your search engine rankings and attract more organic traffic.

Join dynamic companies & brands who trust our expertise

food & beverage consumer marketing
B2b SaaS Marketing Agency
Industrials Marketing Agency Company
hospitality hotel marketing agency

Mastering the Art of SEO: A Comprehensive Introduction to Search Engine Optimization


In today’s digital world, having a strong online presence is crucial for any business to succeed. Search Engine Optimization (SEO) plays a vital role in this regard, as it helps your website rank higher in search engine results pages (SERPs) and attract more organic traffic. Whether you’re a seasoned marketer or a beginner, this SEO crash course will provide you with a comprehensive understanding of the essential concepts, techniques, and best practices in SEO.

Key SEO Crash Course Concepts and Techniques:

  1. Understanding Search Engines and How They Work: Before diving into SEO, it’s essential to understand how search engines like Google, Bing, and Yahoo operate and rank websites. In this module, you’ll learn about the different factors that influence search engine rankings and how to optimize your website for better visibility and higher search engine rankings.
  2. Keyword Research and Analysis: Keyword research is the foundation of any successful SEO strategy. In this module, you’ll learn how to conduct effective keyword research, analyze keyword competition, and use keywords in your content and meta tags to optimize your website for search engines.
  3. On-page Optimization: On-page optimization involves making changes to your website’s design, content, and structure to make it more search engine friendly. In this module, you’ll learn about title tags, meta descriptions, header tags, and other on-page optimization techniques that can help you improve your website’s ranking and visibility in search results.
  4. Link Building and Backlink Strategy: Link building is a crucial aspect of SEO, as it helps search engines determine the relevance and authority of your website. In this module, you’ll learn about the different types of links, how to acquire high-quality backlinks, and how to implement a successful link building strategy.
  5. Local SEO and Maps Optimization: If you’re running a local business, it’s essential to optimize your website for local search engines. In this module, you’ll learn about local SEO best practices, including how to list your business on Google Maps and other local directories, and how to use Google My Business and other tools to improve your local search rankings.
  6. Technical SEO: Technical SEO involves optimizing the technical aspects of your website, such as site structure, code, and speed, to make it easier for search engines to crawl and index your pages. In this module, you’ll learn about important technical SEO concepts like mobile optimization, site speed, and schema markup.
  7. Content Marketing and SEO: Content marketing is a crucial component of any successful SEO strategy. In this module, you’ll learn about how to create high-quality, keyword-optimized content that appeals to both users and search engines, and how to implement a successful content marketing strategy.


By completing this SEO crash course, you’ll have a solid understanding of the essential concepts and techniques in SEO and how to apply them to your website to improve your search engine rankings and attract more organic traffic. Whether you’re a beginner or an experienced marketer, this comprehensive introduction to SEO will equip you with the knowledge and skills you need to succeed in today’s digital world.

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  • We are a 6-in-1 full-service digital transformation agency: Strategic Consulting, Digital Marketing, Sales Enablement, Lead-Generation, PR & Communications, Web Development.
  • We truly take the time & make the effort to understand your brand, your business & industry to reach into the heart of your target audience.
  • We are digital pioneers focused on pro-actively supporting you with next-gen marketing, sales & communication services & consulting.
  • We offer packages & services for every business size, for startups, small businesses to enterprise consulting & advisory.
  • We combine local insights with global expertise to offer scalable in-depth specialization & brand growth.

We truly care about your success.

Our passion is the promise that we will put more effort into your brand revolution because we aim to exceed expectation. We make the effort to understand both your company and your industry.

We create win-win partnerships in trust.

We openly share our knowledge, expertise, market insights & strategy with our clients and give full access, control & ownership of platforms & deliverables to remove dependencies.

We are digital pioneers & data-driven.

We love creating and spreading beautiful stories driven by metrics & data. Therefore, all tactics will be based on in-depth analysis and research and will improve continuously.

We are globally experienced with local insights.

We offer 25 years of international outreach & market specialization experience to support our clients on a global scale with local & regional insights.

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Monday to Friday: 9:00 AM to 7:00 PM GMT+1
Saturday: 9:00 AM to 5:00 PM
Sunday: 9:00 AM to 5:00 PM

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Our expertise makes the difference


We’re an international marketing & communications agency

United States

New York (NYC) / Chicago / San Francisco / Florida (Miami + Orlando) / San Diego

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Vancouver – Toronto

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Middle East

Dubai – U.A.E. /India (Mumbai)

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Metro Manila – Makati – Cavite

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“Stramasa is a global integrated B2B marketing agency with a local approach. We are an award-winning full-service marketing agency that always offer the quality & personalized approach of a creative boutique marketing agency. We go beyond the normal services & approach of an online marketing agency (also referred to as internet marketing agency) and strive to implement Omnichannel Marketing Services as a Performance Marketing Agency, focused on results. We strive to become your long-term partner and a top key success factor for your growth. We offer the best scalable solutions for startups (such as full stack marketing), SME & industry leaders .”

Find our specialists in Copenhagen, Texas, Singapore, Dubai, Manchester, Cleveland, France, The Netherlands, India, Mumbai, Dallas, Indiana, Houston, Utah.

Join dynamic companies & brands who trust our expertise

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We have the right digital marketing software & solutions certifications


Inbound Marketing, Sales, and Service Software


Blog Tool, Publishing Platform, and CMS


Ecommerce Webshop Plugin for WordPress


Analytics 360, Tag, DSP, Manager, DV360 & Campaigns


CRM Software & Cloud Computing Solutions


Popular Ecommerce Platform


Social Media Management Software Platform


Graphic Visual Design Software


Amazon eCommerce, Amazon Marketing, Amazon DSP


Best-in-Class Marketing Automation Software


SEO, PPC, SMM, Keyword Research, Competitive Research….

SharePoint 365

Team Collaboration & Documentation Software Tools


Open Source Marketing Automation Application

Sprout Social

Social Media Management Solution


Oracle Marketing Automation Solution


Website Heatmaps Behavior Analytics

Our Sustainability and ESG Commitment

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For our company, both a leading ESG Communications & Digital Marketing agency and double minority-owned company, being socially responsible means being a part of meaningful change. We aim to lead the way in Environmental, Social and Governance (ESG) efforts for our clients through CSR & DEI marketing & communications, we celebrate diversity in our team and partner with ambitious and innovative brands with a strong focus on Sustainability, Diversity, Equity and Inclusion. Learn more about Our Commitment & Impact here.

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Our industry experience & marketing insights make the difference

With any industry, understanding how to most effectively approach the market is crucial to growing a business. If you’re looking for help from a digital marketing agency it pays to choose one that already understands your industry and your customers. Take a flying start with Stramasa as your B2B digital agency partner thanks to our industry insights, local & global learnings and understanding of your ideal brand positioning for your target audience in your sector. We’re always eager to deepen our expertise & learn about new industries so let’s connect!

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Pharmaceutical & Life Sciences

Food & Beverage


Financial & FinTech

Blockchain, Crypto & NFT

Energy, Oil & Gas


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Vancouver – Canada

Brussels – Belgium
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Welcome visitors, it has come to our attention that cybercriminals may attempt to impersonate our international agency group, reaching out to individuals for fraudulent purposes and sending links to our website or social pages. Please note that we will never send unsolicited messages on Telegram, WhatsApp or any medium, we will never ask for money, offer crypto-paid part-time work or ask for personal or financial information. If you receive any suspicious communication from strange numbers claiming to be from us, please report these to the relevant authorities. Thank you for helping fight cybercrime worldwide. - Stramasa